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WEB PROFITS
Best
10
10
in closing ecommerce sales. We know, and it has been proven, that off ering free shipping can further boost sales. But step back for a minute and think about how you present your shipping infor- mation to your customers. How and when you present it can be as important as the shipping off er itself. Customers want to know how much it is going to cost to ship their order, and you bet er have the answers easily available for them, or risk losing the sale. Here are ten diff erent best practices to consider when dealing with shipping:
I
1. Don’t Make Customers Login to Get Shipping Rates.
How would you feel if you went shopping on the Internet and found that you had to login just to view shipping rates? Not happy, correct? It’s not right, and your custom- ers won’t go for it. T e questions, “How much does shipping cost?,” and, “How fast can I get it?,” are fi rst in a customer’s mind, and to force them to login will cost you precious sales. Customers should be able to see the cost for shipping on the shopping cart page, and it should be an option on the product pages as well. If you base your prices on the location where the order will be shipped, give people the ability to enter their zip code for a quote.
Continued On 12
10
April 2010
T’S NO secret: Shipping is one of the most essential factors
Shipping Practices
The Magazine for Online Wholesale Buyers
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WHOLESALECENTRAL.com
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WebWholesaler is available online at
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by Eric Leuenberger
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