OPPOSITE PAGE: The First Skt Petri in Copenhagen, where limited edition Egg™ and Swan™ chairs
have been introduced to the lobby, alongside Piero Lissoni’s Alphabet™ sofa THIS PAGE (LEFT)
Rune Overdal Poulsen (left) and Martin P. Kraunsøe (right) head up the Fritz Hansen Hospitality
division. They are pictured here with two of the fifty Egg™ chairs created by artist Tal R to celebrate
the fiftieth anniversary of the product’s launch BELOW: Jacobsen’s seminal designs from the 1950s
include, left to right, the Grand Prix™, Ant™, Series 7™ and Egg™ chairs
projects in Copenhagen itself, as Sleeper sustainable aspect of the products is their standards by machine.
found last year, when we visited Kraunsøe longevity: “We have always maintained that we Another key to the timeless appeal of
and his colleague Rune Overdal Poulsen, are best at creating simple designed furniture these pieces lies in the way in which Fritz
International Manager, A+D Hospitality, for a of high quality, furniture that is handed Hansen have issued new, updated versions
whistlestop tour of some of the latest projects down from generation to generation where of the classic designs. In celebration of the
in which they have been involved. the superfluous and opulent are deselected fiftieth anniversary of the Radisson Royal
First though, there was the opportunity to firsthand.” Copenhagen, for example, March 2010 sees
visit the company headquarters in Allerød This longevity lies not just in the products’ the launch of new versions of The Egg™, The
north of Copenhagen. By coincidence, timeless designs, but also in the quality of Swan™ and 3300™ Series with a base in
our visit took place at the same time as their manufacture. The journey a product warm grey, and complementary upholstery in
the COP15 Climate Change Summit. such as the bestselling Series 7™ chair takes tones of earth and sand. For last year’s Milan
Sustainability was a topic on everyone’s lips. in production is fascinating to watch. Layer Salone del Mobile, seven young designers
As you would expect, Fritz Hansen has in upon layer of wood is cut, pressed, glued, chose seven new colour schemes for a limited
place a thorough ISO-certified environmental sanded and treated before having the legs edition of the Series 7™. Other recent
policy. The wood used to create its products affixed to create the final product. Highly launches have included new beech and walnut
is sourced from managed forests. Plastic, skilled craftsmen look for the slightest versions of the Series 7™, with black metallic
leather and metals are recycled wherever imperfection in the materials, discarding any legs, and the reintroduction of Jacobsen’s
possible. The glues used for bonding veneers components that do not make the grade. Series 8™ chair, designed for the Danish
and upholstering chairs are water-soluble. Some of these processes have been automated National Bank in 1968.
Manufacturing processes such as chromium to improve efficiency, but many are still done Other twists on these familiar forms have
plating and lacquering are engineered to by hand, the tried and trusted methods used taken a more artistic approach. For the 2008
minimise their environmental impact. by previous generations having been found Milan furniture fair, to celebrate the fiftieth
But as CEO Jacob Holm explains, the most impossible to replicate to the same high anniversary of The Egg™ chair, famous
MARCH / APRIL 2010 WWW.SLEEPERMAGAZINE.COM WWW.SLEEPERMAGAZINE.COM MARCH / APRIL 2010 117
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