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Bob Bond, right, works with small businessmen in Kenya.
A Weaverville resident has re- (USAID) and CNFA projects, ing. Further, volunteering overseas
turned from Kenya after helping a spent 18 days working in Mitun- gives Bond unique and fulfilling
small business develop a sunflower guu, Kenya with small-scale farmer travel opportunities. He cites the
oil business. Samuel Gathumbi. joy in discovering the authenticity
Call me today about our full
Western Carolina professor Bob Bond taught Gathumbi, who behind a country through his vol-
Bond, along with Steven Gregory owns Mitunguu Millers Ltd., unteer experience. “I’ve been to 60
line-up.
of Peoria, AZ, have worked with to sell a brand, highlighting the countries, a lot as a tourist, which
the Citizens Network for Foreign health benefits of his cold-pressed is fine,” Bond said. “I’ve been to the
(Auto. Home. Life.
Affairs, a nonprofit focused on em- sunflower oil, named WEMA for beaches in Kenya before, but is that
powering people and enterprises in “goodness,” over alternative oils. the real Kenya? No, it’s the tourist
Retirement.)
the developing world. They created new product labels Kenya. Now I’ve stayed in a village
Their respective assignments fo- and sample sizes to make consum- for a few weeks. That’s about as Ke-
cused on the product marketing ers more aware of these benefits, nya as you can get.”
and processing efficiency of a small which include the highest Vitamin CNFA has extensive experience
JOYCE BOYETT
sunflower oil business in Kenya, E content and highest level of un- in East Africa, training commer-
where domestic edible oil produc- saturated fat of all vegetable oils. cial trainers to deliver fee-based
(828) 645 4822
tion exists as a crucial and afford- Gregory, following on Bond’s business management and agri-
able process to smallholder farmer targeted re-branding and market- cultural training to agricultural
174 WEAVERVILLE groups and associations. ing efforts, provided an evaluation inputs providers. Additionally, vol-
HWY
Oilseed production in Kenya of Gathumbi’s processing line to unteers such as Bond and Gregory
remains a prominent sub-sector of improve Mitunguu’s oil yields and will work directly with agrodealers,
ASHEVILLE the country’s agriculture, and ripe safety standards. farmers, and other agribusinesses,
a053785@allstate.com
for continued growth. The veg- Bond and Gregory traveled to or occasionally with commercial
etable oil market is largely domi- Kenya under the United States trainers who then train others. This
nated by imports, primarily palm Agency for International Develop- allows CNFA to multiply the im-
oil but also soybean, coconut, corn ment (USAID)-funded Farmer-to- pact of initial FTF volunteer train-
and sunflower oil. Because the Farmer Program, which provides ings. Volunteers also assist in the
importation of vegetable oils has voluntary technical assistance to development of training materials
risen considerably, increasing the farmers, financial institutions, and for future Farmer-to-Farmer as-
domestic production of sunflower agribusinesses in developing and signments.
and sunflower oil is an ideal way transitional countries to promote Founded in 1985, CNFA is dedi-
to increase smallholder farmer and sustainable improvements in food cated to strengthening agricultural
agribusiness incomes through in- processing, production, and mar- markets and empowering entre-
creased production of the crop and keting. preneurs in the developing world.
its oil. Although Bond provides techni- CNFA is now recruiting for many
Bond, a business professor with cal help for agricultural producers volunteer assignments. Go to cnfa.
12 years of overseas work experi- abroad, he said acting as a “goodwill org/farmertofarmer for more.
Subject to availability and qualifications. Insurance offered only with select companies.Allstate Insurance
Company, Allstate Indemnity Company, Allstate Property and Casualty Insurance Company, and Allstate Life ence including United States Agen- ambassador” on behalf of the U.S.
Insurance Company: Northbrook, Illinois © 2007 Allstate Insurance Company.
cy for International Development is equally important and reward- This special to the Tribune.
10 THE TRIBUNE - September 17 - September 23, 2009 www.weavervilletribune.com
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