GOOGlE
PROPERTY
Friend or foe?
Andrea Kirkby considers the possible effects on our industry
of Google’s imminent arrival on the UK property scene
eports that Google is talking free and can be searched for via Google some are knocked on the head quite early
R
to estate agents about entering the Maps. But Google UK could adopt a on. Social networking site Orkut, for
UK property market have created different model. instance, flopped in the US as Facebook
a flurry of interest – and some Certainly Google’s market presence gives and MySpace took its market away. And
panic – in the sector. But it’s not it considerable power. But not everything the property market hasn’t always been an
so easy to work out what the impact of Google has created has worked. The easy one to crack – Tesco’s attempt to get
Google’s venture might be. First of all, search engine company is known for its into it ended with a whimper, for instance.
Google isn’t talking, so it’s difficult to see policy of promoting innovation – Tesco, like Google, is a gorilla in its own
exactly what a Google property service employees have 20 per cent of their time market – but made little impact on the
might look like. Google has already to spend on their own ideas – but this ‘let property sector, mainly through having
introduced a property search service in a thousand flowers bloom’ culture means misread the way estate agents and property
Australia, where properties are listed for that though many initiatives are started, portals would react to what it had to offer.
Hudoq.com
ation:
Illustr
14 FEBRUARY 2010 PROPERTYdrum
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