newsbeat
rEsIDENtIaL saLEs softWarE
Four plans a Tweet this property!
minute!
Software waiting for people to find your which agents are already using
company listings, you’re putting them in to build up a following and
Five years ago PropertyADD front of the tremendous, active, demonstrate their credibility in
this month, has announced interest-based, real-time, their chosen field.
leading floor the release of constantly-expanding community Ben Harris, Social Media
plan business, a new function found on Twitter. Martin Smith, Consultant at housingdabble.co.uk,
Metropix, enabling agents to send Twitter (pictured) Managing Director of explains how this new service will
launched into updates straight from their PropertyADD says, “Twitter is really help to give agents an edge over
the estate agency market and desktops to their community of taking the social media world by their competitors. “When it comes
hasn’t looked back. Director followers. The new development, storm and we want to ensure that to their company websites, most
Brian Farrell (pictured), says, the first of its kind from one of the we make the tools available to agents settle for a brochure style
“When Metropix launched, major UK estate agency software streamline our clients’ activity in site which gives no opportunity for
floor plans were not commonly companies, fits in with the this area. By adding this interaction – the new currency in a
used when marketing property; movement of agents wanting to functionality we have simplified web 2.0 world. The tools provided
it simply wasn’t commercially embrace social media as a way one aspect of using Twitter, so that by PropertyADD play an important
viable. We identified a gap in to personalise their online activity. agents can focus more time part in helping agents to get to
the market to offer a solution Ideal for new instructions, price interacting in other ways.” grips with this approach focusing
that enables anyone to quickly reductions and pre-marketing This new feature sits alongside their effort on producing the kind
and easily draw floor plans at teasers, the system automatically PropertyADD’s Clever Website of content that will interest their
a price which made sure they creates a tweet for agents to Technology package, a suite of community and set them up as
could be included on every customise and then send out via tools focused on improving the credible experts.”
property’s particulars – not the increasingly popular social interaction between an agent’s More information is available
just on selected high value networking platform. website and its visitors. This at www.propertyadd.com or by
homes. As a result, we quickly So rather than sitting back and package includes a blogging tool calling 0845 388 2394.
became the market leader and
are now producing an average
of four floor plans every
minute of every working day.
We also recently won an award
in the Estate Agency Supplier
of the Year category at this
year’s Estate Agency of the
Year event – something we
were extremely proud of.”
Over the years Metropix has
added many new services
including 3D floor plans, 3D
walkthroughs, interactivity
and 3D plans within Google
Earth. They don’t intend
stopping there with
improvements to existing
services and new features.
So what’s next? “Our
services have expanded
internationally and we plan
to continue growing our
market penetration across all
regions. We estimate that
NEW BUILD
some 50 per cent of UK
High achievers win architecture award
properties are marketed with
a floor plan, so there is still a Weston Homes, the Essex- commented, “Since we Having secured its place
lot of scope for us.” says Brian. based residential developer, purchased the site in 2006 at the International Awards
“Ultimately, floor plans has won the CNBC it was always our main aim to by winning the Five Star (Gold
coupled with the upgrades we International Property Award create an exceptional Award) for Best High Rise
offer continue to grow in for the ‘Best International development with excellent Architecture in the UK in
popularity with both buyers High-Rise Architecture’ for design that would become an October, Bridges Wharf beat
and sellers and therefore help its flagship Bridges Wharf iconic landmark in Central off stiff competition from
our clients to easily and cost development in Battersea. London. To win the developments around the
effectively differentiate The announcement was international award and to world in the America’s, Asia
themselves from that of their made during an awards gala be recognised as the best in Pacific, Arabia, Africa and
competitors. This in turn helps dinner in November at the US the world for architecture at Europe categories to be
secure the very best new Grand Hotel in San Diego. Bob Bridges Wharf proves that we crowned the world’s best.
instructions and assist in Weston, Chairman and Chief have accomplished what we Bridges Wharf, designed by
maintaining or even increasing Executive of Weston Homes set out to achieve. It is a great Chantrey Architects, is Weston
fees.” www.metropix.co.uk who collected the award, honour and we are delighted.” Homes’ jewel in the crown.
10 FEBRUARY 2010 PROPeRTYdrum
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