NEWSbeat
RESIDENTIAL MARKETING PORTALS
Estate Agents On Film – in HD! Globrix joins
It’s not often we come across an agent’s town, or location
Digital Property
a truly new and original way to give the public a feel of the
to market a property, but area. This is then shown on
EstateAgentsOnFilm.com the agent’s site.
COMMUNITY
seems to have achieved just The question is, why hasn’t
Fine pledge for
that. TV producer, David anyone done this before? The
Varley, is behind the idea. answer is that it couldn’t be
RNLI life jackets
“Three years ago we came up done. David Varley and
with the concept of using colleagues have developed
Colin Shairp, director of Fine and professional TV cameramen to new technology to allow
Country in Drayton, has adopted film properties for estate HD-quality streamed video to
the Royal National Lifeboat agents. We’ve one in every work within the environment
Institution as his chosen charity city in the UK. Normally that of the agent’s own website.
for this year and has launched the would be hundreds of pounds.” The result is effectively a HD
campaign by donating £500, The service has been trialled television advert, but shown The property portal group TDPG
enough to fund a lifejacket. But by ten agents in Yorkshire and on an agent’s website. has taken a 50 per cent stake in
he has also pledged £10 to the the feedback has been Backing up the service is Globrix, to bring the free-to-list
RNLI for every property registered phenomenal, according to another innovation – E-films – portal into its portfolio, joining
for sale with his Fine and Country David. The agents’ properties agent-branded email letters Primelocation, Findaproperty and
branch, and its associated Town are professionally shot and a which contain embedded video Findanewhome. Globrix was 50
and Country Southern agency, film produced which is then links to the HD property films. per cent owned by News
throughout the year. linked to, and appears within, The agent can send these out International, who bailed out in
“The sea features large in the the agent’s site. A TV-quality to clients who just click the November 2009, when the
lives of many people in south east advert costs just £150. link to see the high quality founders of Globrix ‘bought back’
Hampshire,” explains Colin, born For special properties, you film of a property. They make the stake.
on the island of Luing off the West can upgrade and pay more to posted leaflets seem archaic. Mark Milner, (pictured) CEO of
Coast of Scotland. “Many of the have a professional ‘name’ TV
Housesetc.co.uk, who have TDPG, said, “Globrix.com will
people I meet through my presenter to front the videos been using E-films, say remain a free-to-list portal. The
business love the water and may if required and a two man crew instructions have doubled addition of Globrix to the TDPG
one day have to call on the RNLI’s shoot your property. since introducing them. network is indicative of our desire
services and, even if they don’t, Another feature offered is For more information call to offer agents and consumers a
many are ardent supporters. a area location film, again a 0113 237 1948, or for a demo: compelling proposition – together,
I hope to raise several thousand TV-quality presentation of
www.estateagentsonfilm.co.uk we will have the most complete
pounds over the next 12 months.” inventory in the market and
continue our drive to offer
consumers, estate agents and
PROPERTY MANAGEMENT
developers a unique solution.”
Chainbow
Daniel Lee, CEO of Globrix, said,
“I am very pleased that
Globrix.com
named best!
will join the TDPG network – it was
important for me to work with a
Chainbow was partner who recognised the
declared the importance of Globrix as a free-to-
Best London list portal and continue to support
Property its incredible growth.”
Management
Company of
the Year at the inaugural
PORTALS
Property Management Awards
UK estate agent advertising survey
held in London in December.
Chainbow received the
Home.co.uk’s December Propertylive, Mouseprice, Agents with the best sales turnover
accolade for its diligent Estate Agent Property Look4aproperty, Propertyindex rates are those that advertise their
communication with Advertising Survey reveals and Propertytoday. 13,664 agents clients’ properties on seven or
leaseholders, directors and that the average sales (93 per cent of those surveyed) more of the major portals. Typical
freeholders as well as its agent office advertises on only advertise on at least one of these time on market figures, from
commitment to transparent three of the major portals. portals. Rightmove and Zoopla
Home.co.uk, show that properties
reporting, efficient handling Moreover, 6.9 per cent of UK sales carry properties for 70 per cent listed for sale at branches which
of enquiries and delivering on agents do not advertise on any of and 49 per cent of the agent advertise on seven or more portals
its value for money promise. the top 11 property portals. offices respectively. remain on the books for 56 fewer
The company was one of four The
Home.co.uk Property Search Further analysis by
Home.co.uk days (31% less marketing time)
finalists for the category which Engine covered 14,660 estate shows that the agents that than those at agents that only
received dozens of entries. agent offices across the UK, and advertise most widely have by far advertise on one of the major
Chairman Roger Southam found that the eleven largest the lowest typical time on market portals. This clearly shows that
(pictured) commented, property sales portals (in order) are figures. Hence, just being on agents with minimal online
“Winning the award is a great Rightmove, Zoopla, Primelocation, Rightmove is not enough to have advertising are not attracting
achievement for Chainbow.” Findaproperty, Fish4, Homes24, the best property sales turnover. buyers as effectively as they could.
12 FEBRUARY 2010 PROPERTYdrum
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68