Poke a Friend
them for you. To begin either of these unique user name for your own account at once and your ad has either great
steps, select the Friends link at the top in addition to your business page. results or poor results, you won’t know
of the page in the blue bar, then choose which change affected those results and
which option you prefer. (figure 2) you will need to start over.
Step 3: Set up a Page for your Once you have these steps com-
business. Click the Ads and Pages pleted, the other features on Facebook
link on the bottom left section of your will become part of your daily activi-
account home page. Don’t forget to ties.
include a photo of your shop or your
shop logo. (figure 3)
Figure 6
Social Networking and
Internet Communities
Step 6: Promote your Facebook
page with an Advertisement. Click As the #2 ranked Web site on the
on the Ads and Pages link again at the internet, it appears as though Facebook
bottom of the page. (figure 3). Once is a popular place to network. And with
Figure 3
you are in the Ad section of the site, communities online such as Facebook,
click on the green Create an Ad button it makes it easy to stay in touch with
Step 4: Suggest to your friends in the top right hand corner. (figure 6) many people.
to become a fan of your Business The advertisement page is very easy to New communities are launching
Page. Click on the link under your shop use and walks you through step by step every day and ATRA is no exception.
logo or photo (don’t forget to add one for the whole process (figure 7). ATRA Look for the all-new ATRA Members
in the set-up step). Then click on the has had advertisements on Facebook Community coming soon where wall
friends you want to send the message. since May of last year. Since this postings, chats, groups and more will
(figure 4) time we’ve had more than 10 million allow you to communicate with fel-
impressions and thousands of clicks on low ATRA Members, while granting
the ad that sends people to the ATRA you access to register for events, shop
Shop Finder online. the ATRA BookStore online and even
renew your member-
ship online, as well.
The new community
is scheduled to launch
on February 1, 2010.
Now, with a bit
Figure 4
of an understanding
about what all the
Step 5: Set up a User Name features mean and
for your page. Once you have got- how to use them, you
ten friends to your account and fans will now be familiar
to your page, you will be eligible to with them when you
request a user name for your page. It
Figure 7
go to the new ATRA
creates a shortcut name to get to your community. Getting
page direct. Go to
www.facebook.com/ Step 7: Track and monitor your familiar with the terms is half the battle.
username and click on the “Set a user- ad statistics and repeat steps 1 through Once you know what they are, you can
name for your Pages” link under the 4 regularly. Once you’ve created take advantage of them. Now, log on
box. (figure 5). You can also set up a your account and placed an ad online, to Facebook, check out your news feed,
you will need to track post a status update, upload some pho-
the statistics regularly. tos and videos, schedule an event and
Make changes to your poke a friend.
ad as needed, but it
is suggested to create
a completely separate
advertisement with the
change and only make
one change at a time
so you can determine
which features work.
Figure 5 If you change 4 things
52 GEARS January/February 2010
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