Th e ho w a r d Fa m i l y :
Where Attitude is More
than Just Good Business
The Howard family proves that the right attitude can
by Steve Bodofsky and
help you overcome even the most overwhelming obstacle.
Randall Schroeder
Howard Family, Thanksgiving 2009.
Y
ou’ve heard us talk about the
importance of attitude in cre-
ating a successful business.
But attitude isn’t just about business;
it’s an integral part of success in life
as well. And few folks provide better
evidence of how attitude can affect
your life than the Howard family from
Byhalia, Mississippi.
The Howards are longtime
ATRA Members. James Howard
opened his shop, ATROM (Automatic
Transmission Rebuilders of Memphis),
in the center of Memphis, Tennessee
back in 1977.
In their spare time, he and his
brothers made quite a name for them-
Back Row: L to R: Bethany, Jan, James, Dale, Jennifer
selves in the sprint car racing circuit.
Front: Lynn, Ethan, Josh, Ashley, Taylor
James met his wife, Lynn, at a sprint
car race. And James and Lynn passed
their love of the track on to their sons,
Dale, Jan and Josh.
Dale, the oldest, was already
becoming a force to be reckoned with
on the circuit, winning major races all
across the country. Josh, the youngest
son, had just started racing, and was
well on his way to carving out his spot
in the family racing dynasty.
Then, on October 25, 2007, dur-
ing the Short Track Nationals in Little
Rock, Arkansas, Josh was closing in
on the checker when one of his tires
caught a ridge in the roadway. His car
rolled over and flew off the track.
While teaching at the Technical Seminar in Tenn., Bill Brayton and Randall Schroeder had the pleasure of watching
Dale Howard win the main event at Riverside Speedway. Dale went on to win that Track Championship for the 2007
year accepting the award with his crew chief Scott Crestman.
20 GEARS January/February 2010
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