7 O V [ V N Y H W O ` I ` ! ; V U P 7 H S \ T I V
DECANTED
Jessica Palmer & Al Fialkovich
What is your story and how did your love of wine begin? at a value while introducing new areas, vineyards and varietals
Al and I are originally from New Jersey, we’re engaged and also to our customers. We realize that everyone is dollar conscious
business partners. We’ve always enjoyed wine, but really fell in right now, but instead of spending $10 on a generic Australian
love with wine during our recent two years in Aspen, Colorado. wine, we want our customers to spend that $10 on an up and
6 \ Y � Y Z [ [ Y \ L ^ P U L L _ W L Y P L U J L ^ H Z P U J V S S L N L 3 P R L T V Z [ ` V \ U N J V T P U N ^ P U L Y ` P U ( \ Z [ Y H S P H [ O H [ T H R L Z [ O L Z H T L ^ P U L [ L U [ P T L Z
people, we started with some pretty terrible wines that we have better.
since tried to forget. Our taste and passion has continually
L ] V S ] L K M Y V T [ O L Y L 6 \ Y L _ W L Y P L U J L P U ( Z W L U ^ H Z Y L H S S ` [ O L R L ` You’re a couple and also business partners – how are those
[ V K L ] L S V W P U N V \ Y H W W Y L J P H [ P V U H U K S V ] L M V Y ^ P U L 3 P ] P U N P U H dynamics working out so far?
culinary hot spot, we were constantly surrounded by good food Our friends and family have always made fun of us because
and different wines. ^ L Z W L U K H 3 6 ; V M [ P T L [ V N L [ O L Y - V Y [ O L � Y Z [ ` L H Y V M V \ Y
relationship, we did long distance commuting every other
Tell us about your new wine shop, Decanted, which opened ^ L L R L U K I L [ ^ L L U ( Z W L U H U K 7 O P S H K L S W O P H > L Q V R L [ O H [ [ O P Z
this December. L _ W L Y P L U J L O H Z T H K L \ Z ^ H U [ [ V T H R L \ W [ P T L H U K Z W L U K L ] L Y `
Our concept was developed based on three basic principles: ^ H R P U N T V T L U [ [ V N L [ O L Y > L H S Z V ^ V Y R L K [ V N L [ O L Y H [ V \ Y
customer service, fun, and value. Our original inspiration came previous jobs, but it still wasn’t enough. We decided to start
from Of Grape & Grain in Aspen. The owners were amazing. our own business so we could have control over our lives and
5 V [ V U S ` K P K [ O L ` V W L U S ` Z O H Y L [ O L P Y R U V ^ S L K N L � ^ O H [ [ O L ` spend MORE time together. We have had some disagreements
K P K R U V ^ ( 5 + ^ O H [ [ O L ` K P K U � [ � I \ [ [ O L ` H S Z V R U L ^ [ O L P Y along the way as most couples and business partners do.
J \ Z [ V T L Y Z H U K [ O L P Y [ H Z [ L Z Z V ^ L S S [ O H [ [ O L ` J V \ S K W P J R V \ [ However, we try to remind ourselves at the end of the day of
^ P U L H U K H I Z V S \ [ L S ` R U V ^ Z V T L V U L ^ V \ S K S P R L P [ ; O L W L Y M L J [ the big picture and why we are doing this.
L _ H T W S L P Z ^ O H [ [ O L ` K P K M V Y T ` I P Y [ O K H ` ( S � Z T V T ^ H Z U � [
quite sure what to get me, so she called Grape & Grain and one
V M [ O L V ^ U L Y Z W \ [ [ V N L [ O L Y H J H Z L V M ^ P U L Z [ O H [ O L R U L ^ 0 ^ V \ S K
love and hadn’t tried yet. The whole case only cost $100!
> L ^ H U [ [ V Y L W S P J H [ L [ O H [ L _ W L Y P L U J L M V Y 5 H W S L Z Y L Z P K L U [ Z
+ L J H U [ L K W Y V ] P K L Z H U L U [ P Y L [ H Z [ P U N L _ W L Y P L U J L I ` O L S W P U N V \ Y
J \ Z [ V T L Y Z K L [ L Y T P U L [ O L P Y S P R L Z H U K K P Z S P R L Z H [ [ O L ^ P U L I H Y
Flights of wine and beer are served daily including classics from
H Y V \ U K [ O L ^ V Y S K I \ [ H S Z V Z V T L M Y V T L _ V [ P J H U K U L ^ H Y L H Z
; O L Z [ V Y L H S Z V M L H [ \ Y L Z H S H Y N L Z H R L Z L S L J [ P V U N S H Z Z ^ H Y L
equipment, and wine accessories.
What will make customers choose Decanted over the big
box stores?
( [ + L J H U [ L K ^ L W Y V ] P K L H U L U [ P Y L ^ P U L L _ W L Y P L U J L [ O H [ P U J S \ K L Z
specialized customer service, education and social events that Neither of you are from Naples originally, so why did you
` V \ ^ V U � [ � U K H [ [ O L I V _ Z [ V Y L Z 6 \ Y Z L S L J [ P V U V M ^ P U L H U K I L L Y choose this location for Decanted?
focuses on smaller production facilities throughout the world Al’s parents have had a second home in Naples for a number of
^ O P J O O H ] L \ U P X \ L W Y V K \ J [ Z 0 [ P Z V \ Y N V H S [ V � U K N Y L H [ ^ P U L Z years. For our second date (remember we were long distance),
PULSE MAGAZINE ---------- 62
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