Who could be sexier than eco- was the way in which we kept up
activists Brad Pitt, Cameron Diaz, with the Joneses (check out Annie
Leonardo DiCaprio, Cate Blanchett or Leonard’s “Story of Stuff” at www.bit.
.LVYNL*SVVUL`&;OLZLOPNOWYVÄSL ly/StoryofStuff). There was no such
celebs are not only affecting positive thing as a big enough McMansion,
change by striving to reduce their own HUKP[^HZOPWHUKJVVS[VÅH\U[V\Y
impact on the planet, but are inspiring possessions and sing out in harmony
others to do the same. “American with Madonna’s, “I am a Material
idols” such as Matt Damon, Natalie Girl”. Today, it’s more likely that you’ll
Portman, Ed Norton, Hilary Duff, be singing along with Jack Johnson’s,
Adrian Grenier, Daryl Hannah, and “Three, it’s a Magic Number, Reduce,
Ed Begley, Jr. have also become Reuse, Recycle” and looking with
outspoken “Green” trend setters, covetous desire at the tiny homes
joining the growing number of the eco- on the website TumbleweedHouses.
conscious and gaining entrance into JVT-VY[OLÄYZ[[PTLZPUJL 
this new chic and sexy sustainably- the size of the average home has
oriented club. Whatever the reasons, seen a decline. In her book, “The
it is clear that the Green revolution has Not So Big House”, Sarah Susanka
reached a tipping point. According writes, “A new ethic is arising right
to the Natural Marketing Institute, now that will become commonplace
the environmental movement has [sic]… there will be a huge shift in
moved from the margins into the what we perceive as desirable.”
mainstream and there also seems to
be a marked shift from consumption As the New Year dawns, it’s that
to sustainability. Many now believe time again - to look back on the past
that they can live a more satisfying `LHYHUKYLÅLJ[\WVU[OPUNZ[OH[`V\
life by having fewer material might have done better or differently,
WVZZLZZPVUZHUKMVJ\ZPUNVUÄUKPUN to identify missed opportunities
greater purpose and passion in life… and misplaced energies. It’s also
and that can be very sexy. the time to look forward and to
envision the life that you would like
It is said that green is the new black, to manifest for yourself and for your
small is the new big, and giving is loved ones. The slate is now wiped
the new getting. According to social clean and new intentions can be
media experts, we have entered the set. As we get in touch with the
culture of sharing. For local proof, sometimes-hard-to-accept realities
check out the “Donation Doc”, of the environmental, climate and
Dr. Darci Mull, a chiropractor who social issues that surround us, let
supports her practice on a pay- us remember that everything we do
what-you-can, goodwill donation as individuals impacts our global
basis - see www.DonationDoc.com. community, not only affecting the
Or come to the “Really, Really Free quality of our future existence, but
Market” brought to Naples from San the lives of our children and untold
Francisco by Melissa Plotkin. It takes generations to come.
WSHJLVU[OLÄYZ[:H[\YKH`VML]LY`
month at Fleischman Park and there This year, take action that has a
is no money, no barter, and no trade. profound impact. Pledge to make
,]LY`[OPUN PZ -9,,  @V\ JHU ÄUK responsible environmental decisions,
out more at naplesreallyreallyfree. to commit to living a more eco-
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wikispaces.com or on Facebook. conscious existence and to tread i a
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environment, sustainability, and our any wasteful, gluttonous, cavalier,
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In the previous age of supersizing, time is now and the urgency is real.
when the Whopper was king, ;\YUV]LYHUL^NYLLUSLHMPU
consumption, acquisition and the Sustainability is “in” and you just may
amassing of all sorts of “stuff” surprise yourself when you see how
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