prior to the creation of Nike’s Reuse-A-Shoe foot wear, apparel and equipment. Shoes with
program, worn-out athletic shoes had nowhere to production flaws, along with scrap materials left
go but the landfill. Recognizing the need to mini- over from the manufacturing process, are also
mize the environmental footprint of its shoe man- looped in to become recycled, with the aim of
ufacturing process, and to find an innovative way minimizing as much waste as possible.
to recycle athletic shoes at the end of their usable Shoes Collected: To date, the Reuse-A-Shoe
life, Nike created the Reuse-A-Shoe program in program has recycled more than 23 million pairs
the early 1990s. of shoes – and counting – from worldwide collec-
Through exclusive technology created by Nike tions in the United States, Canada, United King-
engineers, the company created a way to dom, the Netherlands, Germany, Australia and
breathe new life into old athletic shoes by turning New Zealand.
them into something new, a material called Nike Today, the program recycles approximately one
Grind. This raw material, resulting from ground-up and a half million pairs of shoes per year globally.
athletic shoes, is used in creating high-quality
sports and playground surfacing products, Nike
www.nikereuseashoe.com
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