FRESH celebrates the farmers, thinkers and business people across
America who are re-inventing our food system. Each has witnessed
the rapid transformation of our agriculture into an industrial model,
and confronted the consequences: food contamination, environ-
mental pollution, depletion of natural resources, and morbid obesity.
Forging healthier, sustainable alternatives, they offer a practical vision
for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and
activist, Will Allen, the recipient of MacArthurs 2008 Genius Award; sus-
tainable farmer and entrepreneur, Joel Salatin, made famous by
Michael pollans book, the Omnivore Dilemna; and supermarket
owner, David Ball, challenging our Wal-Mart dominated economy.
www.FRESHthemovie.com
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