30 | June 2008 | www.wimax-vision.com/subscribe
;:6IJG:
WiMAX
gets disruptive
Radical new ways of doing business will give WiMAX players
an opportunity to distinguish themselves in the broadband
marketplace
By Ken Wieland
O
ut with the old and in with the new— quickly to market; fl at-rate data pricing with
a good philosophy in business if it unlimited usage; non-subsidised devices sold
can drum up much higher returns in through independent retail outlets; the prospect
investment. of a wide range of WiMAX-enabled consumer
WiMAX supporters believe they have such electronics devices (such as ultra-mobile PCs,
a winning formula and point to a number of MIDs, gaming consoles, digital cameras, cam-
new and more eff ective ways of doing business corders, printers, monitors, navigation devices
compared with ‘old style’ cellular and fi xed-line and MP3 players) that can all be hooked up
operations. to the same billing plan; a single network that
Th ese include an open all-IP platform on can provide fi xed, nomadic and mobile—or
which application developers can bring services personal—broadband services; the promise of
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