74-77 LIW & LAS VEGAS:SPN Master pages 20/11/2009 11:13 Page 77
16-18 NOVEMBER, LAS VEGAS, USA spnshowpreview
Las Vegas!
US hot tub suppliers
casualities in the market.
The big players are still in action
ready for another 15
however and the likes of Artisian, Coast
Spas, Cal Spas, Dynasty and Viking are
tough months
looking to excite dealers with 2010
products. Many in the industry think
For the third year in a row the US hot tub there is another year of survival to come.
industry will present its wares at the An industry campaign which tried to
world’s largest specialist trade show – with raise funds from inside the specialist
low expectations for the next 15 months. trade to increase consumer awareness
The Las Vegas show will open against a failed earlier this year and whereas a
background of a sales slump which has show like Las Vegas would be seen as a
seen figures drop from almost half a million spark for a new sales effort the
three years ago to 150,000 this year. expectation for 2010 is much lower.
New products and new technology will Many question how hot tub makers are
remain the themes for hot tub companies staying afloat?
educational seminars and special events. showing at the 2009 International Pool “Honestly, I don’t know how a
As part of the Expo’s core educational and Spa Expo held from 16-18 number of these manufacturers have
programme, Genesis 3 will present nine November, at the Mandalay Bay hung on as long as they have,” said
seminars covering the dynamic and diverse Convention Center in Las Vegas. Lauren Stack, Director of Public Affairs
nature of the pool, spa and water shape But the background is still a bleak one and Promotion for the Association of
design and construction industry. say experts. Pool & Spa Professionals.
Classes on Monday 16 November, “The top of the market is still lively and “The industry has bigger issues than
include, ‘Hydraulic Applications for this is technology driven,” said APSP just a lack of available credit,” she
Swimming Pools and Spas’ and ‘Attracting spokesman Andy Prescott. added. “To emerge from this successfully,
and Working with High-End Clients’. “The problem is that suppliers and you have to overcome the fact that
On Tuesday 17 November, seminars retailers are fighting for a narrow band of you’re a luxury item and a user of energy.
include, ‘Site Analysis Skills for Pool and purchases where the margin is getting Plus, I think retailers aren’t committing
Landscape Designers’, ‘Advanced Water squeezed. The difficulty is getting the the same kind of floor space to our
Sanitation Using Ozone’, ‘Technical middle range market moving again. We category anymore, and that lessens the
Applications of Water in Transit’ and may still be a year or two away from that. exposure to the consumer. If we fall
‘Designing with Water in the Landscape’. The industry is working hard and there are below 100,000 sales annually, I can’t see
“The nine seminars presented by some product highlights – especially swim where this industry can sustain 60 to 70
Genesis 3 offer valuable learning spas which have found a niche market manufacturers,” Stack said.
opportunities to build a solid foundation of from consumers who are holding back on Some believe the larger manufacturers
construction skills which we hope will give having a new pool built and going for a are under more stress to keep their
a new level of confidence for pool better value option,” he added. businesses fit. Then again, the smaller,
professionals. There has to be this level of The number of hot tub suppliers at the regional players don’t typically have the
support and ideas are the key to business show will be predictably lower than in same brand recognition or local dealer
growth and recovery,“ said Brian Van former years – a clear sign of the relationships as their bigger counterparts.
Bower, Co-Founder of Genesis 3.
Visit our website at www.swimmingpoolnews.co.uk >>> December 09 Swimming Pool News 77
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