68-73 PISCINA & AQUANALE:SPN Master pages 20/11/2009 10:52 Page 73
AQUANALE – 28-31 OCTOBER, COLOGNE, GERMANY spnshowreview
One of the unique differences with
the aquanale show is the marketing
emphasis it puts on ‘wellness’
AQUANALE URGES EUROPE’S TRADE
TO FOCUS ON HEALTH BENEFITS
urope’s specialist pool and spa underplayed throughout Europe. There are
E
Positive ‘balance sheet’
trade needs to become much consumers throughout Europe in warm and
more aggressive about promoting less warm climates who are urgently looking
on energy savings
well-being, health and even anti- for healthier lifestyles. We have the products
aging effects. but we perhaps don’t market them correctly,“ Swimming pool technology is heading
The aquanale four day trade show in said Frank Derhart of the European Union of towards the industry being able to
Cologne at the end of October is known to Swimming Pool and Spa Associations. declare itself with a positive ‘balance
highlight ’wellness’ as a theme and has done “All industries look for a competitive sheet’ in terms of environmental,
ever since it was launched three years ago. edge. We have one. We are just not using energy and costs.
But the 2009 show went one step further it fully,“ he added. These positive environmental and
with the claims that not enough emphasis is In Germany and at aquanale, the energy and cost-related effects result
being made to promote the pool and spa ‘wellness’ theme is a constant one. particularly from pumps, measuring,
trade as being of health benefits. Another theme at the show was the control and dosage systems, filters and
“Some aspects of the trade do refer to predictions of the next generation of water treatment products-seen at the
health as a factor in our industry but it is swimming pools which will feature new German show in record numbers.
designs. Three themes at aquanale which had
aquanale in figures
“Free-form designs are being a big impact were pools with low
increasingly used. Not only traditional energy consumption that not only
aquanale 2009 was attended by 271 shapes, but also traditional forms are also significantly reduces energy use but
companies from 25 countries and being abandoned. Instead of blue and also CO
2
emissions, pumps that save on
after three years the German show is white, the producers at aquanale showed electricity, measuring, control and
becoming a significant European new pools in natural colours such as granite dosage systems that reduce use of
trade event. Its unique theme is not black. Also a growing trend is the water, treatment products and energy,
just that it appeals to a different combination of a pool’s natural look with its chlorine-free water treatment products
market than the Lyons or Barcelona technical convenience,” said Frank Derhart. that are thus not only easy on the skin,
shows but because of the emphasis it One manufacturer exhibited a pool with eyes and the environment but also
puts on ‘wellness’. a running ‘brook’, spring and fountain that odour-free.
A total of 152 exhibitors from harmoniously blends into the garden. Energy saving is also in demand in
Germany, as well as 92 exhibitors from The third high-profile Cologne Swimming the sauna segment. One manufacturer
abroad made up the exhibitor profile. Pool and Wellness Forum was held alongside presented a gas-fired sauna that
The visitor totals reached 24,000 – the show. More than 300 delegates from substantially reduces energy use levels
from 54 countries. Italy, France, Romania, Portugal, Sweden, and CO
2
emissions, while another
The next aquanale will take place Hungary and even Malaysia attended an supplier exhibited saunas that are up
from Wednesday, 26 October to event which is being seen as an important to 35% more energy efficient than
Saturday 29 October 2011. forum for energy efficiency and generic other models.
marketing ideas throughout Europe.
Visit our website at www.swimmingpoolnews.co.uk >>> December 09 Swimming Pool News 73
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