74-77 LIW & LAS VEGAS:SPN Master pages 20/11/2009 11:09 Page 75
LIW – 22-24 SEPTEMBER, BIRMINGHAM, UK spnshowreview
LIW bucks the
trend and draws in
the visitors
Leisure Industry Week 2009 bucked the
recession trend by attracting 13,102 to
the three day show at Birmingham’s
NEC – a 2% increase over last year.
The event offered a mix of exhibition
space and education seminars with the
theme for the specialist pool and spa
ABOVE: Hippo Leisure used LIW to market its interactive pool ABOVE: Bob White promoting his unique Heatsavr
trade of meeting local authority and
games, slides and safety equipment to the commercial market pool cover product for larger pools
commercial pool owners and
BELOW: Aqua Sphere eyewear and accessories BELOW: Certikin International has a commercial division
managers.
took a high profile at the show aimed at giving a specialist service to larger pool operators
Twenty specialist suppliers from the
pool and spa industry attended the
event with Astral again supplying its
Skypool which hosted the swimming
demonstrations.
Pool covers, pool water quality, pool
equipment and pool disabled lifts were
the main focus of the exhibitors in the
pool and spa section of the show.
Dick Goodall from Aquamat4 Seasons
said: “This is always a good show for us.
It gives us something which SPATEX
doesn’t give us – the chance to meet
commercial pool managers and local
authority pool. It has an excellent visitor
base which suits us.”
Tony Fisher from Waterco Europe
supported the view that LIW gives
specialist suppliers the chance to see
the people who run commercial pools.
“The message about quality
sustainable systems for pools is even
more essential to the larger local
authority and commercial pools and
this is an important reason why we
attend LIW.
The September event saw the show
celebrate its 21st birthday, and it
remains the UK’s largest out-of-home
leisure exhibition linking sports, fitness,
SPATA shows the way on pool trends
leisure facilities a pool and spa section
as well as food and drink and a
Licensed Business Show.
Commercial pool operators were given an said the 2012 London Olympics would Jonny Sullens, Event Director of
insight at LIW into the latest construction again raise the sports’ profile and continue LIW, said: “It is great to see that LIW
trends and products available as part of to move it away from not just a sport still plays such an integral role within
the SPATA sponsored pool operator’s day which Britain were increasingly excelling at the leisure sector and visitors value
on the opening day of the show. SPATA’s but would get more people than every the show as both a great networking
strong presence at the event enforced the before interested in swimming as a health and educational opportunity. The
importance of the commercial and local and fitness benefit. He said it would mean team achieved these record figures by
authority sector. that the UK needs more pools and more focusing on attracting a wide range
Ben Studdy from Certikin International local pools. and high calibre of speakers to
and current President of SPATA, led the The second day seminar put the present the show seminars and by
three man presentation on swimming pool emphasis on training in and around welcoming new and varied exhibitors,
building and development trends and was commercial pools. Local authority and we created an event which offered
supported by Paul Hilton from Cheshire leisure pool owners and managers were exceptional interest and value to
Wellness and Will Dando from Plastica. urged to support the National Pool leisure professionals.”
SPATA started the day with presentations Lifeguard Qualification – the professional
on the construction processes from SPATA qualification entitling people to work in
Managing Director Chris Hayes and any indoor or outdoor pool or leisure
Technical Advisor Peter Lang. centre. Commercial pool managers were
Duncan Goodhew, Olympic gold urged to invest in the scheme which would 2010 LIW dates
medalist from 1980, spoke on the re-assure the swimming public that the Leisure Industry Week takes place
changing culture of swimming. He said the highest level of training and safety next year at the NEC in
Government schemes to offer free standards were being reached which in Birmingham on 21,22 and 23
swimming for the young and old only turn would bring commercial benefits with September.
added to the high profile of the sport. He increased attendances.
Visit our website at www.swimmingpoolnews.co.uk >>> December 09 Swimming Pool News 75
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