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INTERVIE
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Tags to Rags
Simon Lockwood, with friend Charlie Lennox, have
swapped their tags from walls to wardrobes.
BY ROZ BRITNELL
Where did it all start? Are you selling many?
Me and Charlie were neighbours; we'd both been into At the moment we’re a very much independent brand,
graffiti and street art from a young age. I started printing and printing clothing in small and very exclusive quantities. What
selling designs and after about six months of doing graffiti we print is never to be printed again …its ultra exclusive!
workshops together around London we decided to start our
own clothing label. Why ‘Whyme’?
It came to mind because it’s
What pushed you something everyone can relate to.
into starting a We added ‘Team’ to the front of it to
clothing range? give the customer a sense of being
Because we involved. We officially launched in
wanted people to January last year.
enjoy something
we've created. You’ve got some interesting
We always said nicknames – Char 1 and Stink, where
we would love did they come from?
walk down the Erm the nicknames… Charlie’s isn’t too hard to understand,
street and see Char 1, number one char. My name came from an old graffiti
someone wearing tag I had about four years ago. A lot of people ask me is it
our clothes...and because I smell - NO! It’s distinguished me!
we've made that
happen. What do you do when you’re
both stuck for ideas?
What was the We don’t really get stuck for
transition from ideas; we’ve got so many
graffiti artist to designs ready to go that things
clothes designer are healthy
like?
How long has it taken for
It wasn’t too hard. There are a lot of similarities. From writing your designs to start getting
"tags" on walls in many styles creating designs for print, noticed?
at some point you sketch out your idea, change bits, add Stuff getting noticed isn’t
in more until you’re satisfied with your overall product, too much of a problem, we
whether that be a design for clothing or a piece for a wall. promote online and friends of
friends hear word and we go
Have you always lived in Eltham? from there.
I live on Rochester Way, and Charlie lives up Shooters Hill but
originally we both grew up on a council estate in Woolwich. What projects have you got in the pipeline?
We’re currently working with Charlton Park Rugby Club,
Did you study fashion and art at school? doing them some t-shirts for their new season starting in
I personally have never had any education around art and September and then we’re just getting our autumn winter
fashion. Charlie is currently studying art and design at collection together.
college. Everything we do, we’ve taught ourselves and a lot
of experimenting with software has enabled us to know the Order your exclusive TeamWhyme merchandise online at:
ins and outs. http://www.teamwhyme.co.uk/home.html
Email: info@teamwhyme.co.uk
Your Community, Your Voice...
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