The Aviva UKA Academy is a scheme that allows every school child to participate in athletic events and identifies talented youngsters
Rock-It Ball – launched to tackle the growing obesity cri-
sis – is steadily growing in popularity. Including and adapting
elements from dodgeball and lacrosse among other sports,
Rock-It Ball is fast-paced – with all players having to be in-
volved in the game. Five balls are thrown around the court
and either hit a person rendering them ‘out’ or are caught in
the double-ended lacrosse-type racquet and thrown again. If
hit with the ball, the referee automatically lets the player play
on, keeping everyone moving. The game has no breaks in play,
no balls out of bounds and no time-outs.
Rock-It-Ball is an innovative sport in every sense as abil-
ity, gender, age and disability don’t matter. Participation is
growing and coaches around the country are being trained
to deliver the sport in schools and leisure centres. It has even
travelled world-wide with two World Cup tournaments having
been held involving teams from India, Pakistan and Hungary. The Sport Show, within Leisure Industry Week (LIW) will
“Rock-It-Ball’s popularity has shown unparalleled growth in be held at Birmingham’s NEC. It will feature keynotes from
its two-year history, says Craig Buttery, commissioner for the the UK’s leading figures in sports policy and programmes
International Rock-It-Ball Federation. “We are currently devel- including: Sue Tibballs – CEO of the Women’s Sport and
oping the game for wheelchair users and the partially sighted Fitness Foundation, Kerry McDonald – Street Games, Linda
and are constantly looking for ways to be more innovative and Plowright – CEO of Sports Leaders UK, Graham Farrant
get more people involved,” – CEO of PMP Consulting, Peter Kay and Kelly Simmons –
The Football Association, Pat Duffy – CEO of Sports Coach
REGISTER FOR FREE ENTRY AT WWW.LIW.CO.UK
UK and Margaret Talbot – CEO of the Association of Physi-
cal Education. (Speakers subject to change)
OR CALL THE HOTLINE ON 0844 557 2748
Issue 3 2009 © cybertrek 2009 Read Sports Management online
sportsmanagement.co.uk/digital 43
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84