WORLD CUP 2010
GETTING
READY
2010
Since the 2010 FIFA World
n 11 June 2010 in Johannes- Association (SATSA) has also esti-
Cup was awarded to South
mated that R20bn (£1.5bn) is being
invested into hotel developments and
Africa in 2004, the country has O
burg, what is possibly the
world’s most-watched sporting
event, the FIFA World Cup, resorts across the country in the run-
been busy preparing for the
will commence and the excitement up to the event. Promoters of South
within the country is palpable. Africa believe it represents the single
event and making the most
The FIFA draw of tournament par- biggest marketing opportunity in the
of its expected marketing
ticipants on 4 December 2009 alone country’s history.
opportunity. Sarah Todd
is expected to attract an anticipated Mark Williams, South African Tour-
television audience of more than four ism’s regional director for the UK and
examines what’s going on
million – with only South Africa, as the the US says: “The tourism industry is
behind the scenes in readiness
host nation, guaranteed a place. There gearing up for 2010 in a big, multi-mil-
will be three million tickets available for lion rand way. As one of the foremost
for kick-off next June and the
the month-long, 64-match tournament drivers of the economy, the tourism in-
potential legacy for the nation and a multi-platform broadcast sched- dustry has a responsibility to create jobs,
ule is expected to hit an audience of to empower people and to impart skills.
more than one billion people. “This event will directly benefit the
It’s estimated that the World Cup people and the nation’s broader econo-
will contribute about R50bn (£3.8bn) my. It has the capability to reduce crime
to the South African economy from and improve the standard of living for
construction investment and a further all by offering a wider tax base to create
R15.6bn (£1.2bn) could be gener- more resources for national investment
ated through event-linked tourism. in schools, roads and medical care as
The Southern Africa Tourism Services well as future foreign investment.”
26 Read Sports Management online
sportsmanagement.co.uk/digital Issue 3 2009 © cybertrek 2009
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84