from scratch within a structure that’s Sue Glyptis prize for my research project The 24-sport annual BUCS Championships
proven difficult to work around. Often on the effect of sponsorship in sport.” was held in Sheffield this year
with a new organisation you just have Rothery’s first role in sport after uni-
to take a view of ‘let’s try this and see versity was that of commercial director 50 sports across 150 institutions within
how its works’, and then make changes for England Netball, where she gained a the UK and 170 individual sport cham-
if you can and if you think you need to.” good understanding of how sport was pionships, is not very much for the
A relative newcomer to sport admin- delivered at grassroots level and helped delivery of such a huge programme.
istration, Rothery wasn’t afraid to admit to raise the profile of the sport nation- “A good proportion of what we do is
that she knew nothing about HE sport wide. “During my two and half years paid for in the form of membership af-
when she was interviewed for the role. with the NGB, we managed to get netball filiation and competition entry fees. The
However, what she was able to bring to broadcast on Sky Sports – and it’s stayed rest of the finance is secured through
the organisation was 20-plus years of in- in the limelight ever since,” she says. direct grants, sponsorship and commer-
valuable business experience. BUCS chair Ed Smith, whose back- cial income, plus some NGB’s pay us to
“I had traveled the world, working in a ground is with PriceWaterhouseCoopers, help deliver their programmes,” Rothery
variety of sales, marketing and product was impressed by Rothery’s business explains, adding that she and Smith are
development roles within the clothing background when she applied to join
industry, until I decided to change tack BUCS and together they operate the
and do a Masters in Sport and Leisure organisation like a commercial business,
Management at Loughborough Univer- by bringing in financial controls and
sity,” Rothery explains. “Being a student monthly management.
in my 40s was a shock to the system at “BUCS is a membership organisation
first, but it actually turned out to be with a relatively small budget,” she
a very liberating experience. I worked explains. “Our annual budget is £2.7m,
hard, gained a distinction and won the which when you think that we deliver
Employers are increasingly looking for university
graduates with extended skills that show leadership
quality and a ‘can do’ attitude
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