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FEATURESTORY
Green
or
Green Washed
7 lessons in green
supply chain
management
By Rebeca Kanthor
“It’s not easy being green,” said Kermit the Frog of his amphibian existence.
Talk to sourcing managers, auditing firms, and NGOs and you’ll hear it’s not
so easy being truly green in supply chain management either. To the average
consumer with a do-gooder instinct, but with no insider experience, it’s hard
to understand what “green” really means in the corporate sector. Rebecca
Kanthor did an investigation for CHaINA into the topic and discovered that
greenwashing, outright lies, and fake documents are a few of the dirty
secrets of green supply chain management.
www.chainaonline.com JULY/AUGUST 2009 27
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