July 2009 SouthWest Horse Trader

The SouthWest Chat
The SouthWest’s Marketing
Guide for the Equine Industry
W
elcome to the July 2009 issue of SouthWest Horse Trader. ticipated rain never materialized. Fields that yielded hundreds of bales are The SouthWest Horse Trader offers
This month marks our annual Training issue. I was talk- in double digits and the fertilizer wasted. Now this week we are fore- equine enthusiasts and affiliated busi-
ing to one of our writers about this issue and the idea of casted for more beautiful sunny weather and over 100 degrees. That ness’s a regionwide unbiased communi-
“Training Outside the Box” came to me. In these economic times, should burn off what’s left of most pastures which are eaten down to the cation guide to promote the sale of
what can we do to stay active with our horses, keep them trained, and dirt. “Rain, rain, come our way!” I’m afraid that by the time this issue horses, equipment, products or services.
have fun on a budget? How about meeting our friends and have a DVD comes out, we’ll still be singing this same ole song, just on a different Our staff works hard to provide the
night? Let’s take it one step further and have an expert moderator. How day. SouthWest region with up-to-date and
about web resources or motivational books? And clinics are always And with all this heat comes reminders. Make sure your horses have comprehensive information on horse
an economical way to go. clean, fresh water in front of them. Their water consumption will almost show events as well as to bring together
If you feel that need to compete but don’t have the budget, how double in this heat. During the heat of the day, provide them with a shady buyers and sellers of different levels and
about participating in a “Challenge”. Don’t feel up to gentling a wild place to hang out or put them in the barn with a fan. Ride during the early disciplines. Our customer’s advertise-
mustang? How about fostering a Bluebonnet rescue horse, working morning or late evening hours and do the same for trailering as well. ments will receive the maximum expo-
with it, and competing it at the Bluebonnet Rescue Horse Training Provide them with electrolytes if they are going to be working in the heat sure for their advertising dollar and
Challenge? There are so many opportunities out there to enjoy horses and if they don’t sweat, get them on a product like One AC to jump start distribution as well as the highest qual-
on a budget. Just think about “Training Outside the Box.” their system. ity reproduction in our market.
“Rain, rain, come our way,” was my tweet for this week. We are We had quite a few riders at our last show also suffer from the effects
oh so dry in South Texas. There is a cloud of dust following my horses, of the heat. While their horses were receiving the best of care, they
Publisher
Equine Publishing Concepts, Inc.
resembling Pig Pen in a Peanuts cartoon. I’m limiting the horses to a weren’t taking care of themselves. On show day, drinks lots of water (it
few hours per day on the grass in an effort to make it last. But then hay doesn’t matter if it takes 10 minutes to get your jeans rezipped), add a
Editorial
becomes an issue and well that’s scarce in this part of the world too. gatorade between every 3 waters. Find a shady spot to sit or AC to cool Roberta Johnston - Editor
So many of the hay farmers I know have fertilizer down, but the an-
off between classes. And EAT! I’m oh so guilty of that last one.
Michele Jester - Copy Editor
w
Kasha Ford - Graphic Artist
Sylvia Lyons - Graphic Artist
DISPLAY AD ART
Dale Denning - Graphic Artist
WORK DEADLINE:
MEET Advertising Account Reps
J
Louisa Zai • David Riddle
ULY 10*
OUR
Kasha Ford • Sylvia Lyons
*Please reserve your SALES
Claudette Campagna
size & space by
Madaline Weber - Classified Ads
STAFF!
July 5.
Correspondents
Laura Cannon • Cean Embrey
CALL TODAY TO Gala Nettles • Sherri Mell
Classified
DISCUSS YOUR
Lana Wells • TJ Wierenga
Deadline July 15
DISPLAY
Mailing Address
ADVERTISING
P.O.Box 1865
Office Hours for
Louisa Zai David Riddle
Splendora, TX 77372-1865
Classified Customers:
NEEDS.
817-291-8499
281-450-9209
(713) 562-8846
Monday-Friday 8am to 5pm
louisa@swhorsetrader.com david@swhorsetrader.com
Fax: (281) 516-0465
advertise@swhorsetrader.com
Phone:
© Copyright 2009. All rights reserved. No part of
713-562-8846
this magazine may be reproduced or copied in
281-357-8861 (METRO)
whole or in part without written permission of the
1-866-357-SWHT (7948) Editor.
Classified Fax:
The SouthWest Horse Trader does not endorse
281-516-0465
and is not responsible for the contents of any ad in
this publication. Neither that information nor any
Classified Email:
opinion which may be expressed here constitutes a
solicitation for the purchase or sale of any securi-
placeads@swhorsetrader.com
ties. All advertisements are accepted & published
on the representation that the advertisers and/or
Submit Online Form:
agencies are properly authorized to publish the con-
www.swhorsetrader.com tents & subject matter thereof. The SouthWest
Horse Trader reserves the right to refuse any ad-
Mail: Kasha Ford Claudette Campagna Sylvia Lyons
vertising.
P.O. Box 1865
Splendora, TX 77372
512-259-6705 903-370-9225 281-974-0930 The SouthWest Horse Trader assumes no finan-
kasha@swhorsetrader.com claudette@swhorsetrader.com sylvia@swhorsetrader.com
cial responsibility for errors in or the omission of
copy. The publisher will be responsible to no
UPCOMING ISSUES
greater extent than the cost of the advertising space
occupied by the error.
• August Issue: Feed & Stable • December Issue: Stallion Preview
The SouthWest Horse Trader is published 12
• September Issue: Youth Issue • January Issue: Stallion Showcase
times a year by Equine Publishing Concepts, Inc.
• October Issue: Amateur Issue • February Issue: Breeders Issue
Subscription rates: One Year $19 via third class
• November Issue: Holiday Gift Guide • March Issue: Farm, Ranch, Real Estate
mail. Single copies: $2.50 US, first class. Third-
Class postage paid at Victoria, TX.
6 SouthWest Horse Trader July 2009
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