GA0509_ShoeReview_BB2.qxp:GA03_xx_xxFeature 4/28/09 12:53 PM Page 29
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REVIEWS BY CREGG WEINMANN
TWOTRENDSAREINTHEFOREFRONT
THISSEASON:GENDERANDMONEY.
Afewseasonsback,somebrandsattemptedtomar-
kettomenandwomenseparately—evenwith
differentnamesforthesameshoes—withless-than-
successfulresults.Thisseason,theshoescarrythesame
namesandattempttoprovidethesamekindofrunning
experienceforrunnersofeachgender.Morethanone-thirdofthe
shoesinourreviewhavebeenmodifiedtoaccountfordifferences
betweenmaleandfemalerunners.Mengenerallyweighmorethan
womenandhavemoremusclemass,whichmeanstheycanmoreeasily
flexrunningshoes.Theyalsolandalittleharderthanwomendo.Designers
adjustedtheirshoestoaccommodatetheseveryrealdifferences.Formen,
thelandingareaisabitlargerandfirmer,whilethewomen’smodelsare,in
comparison,softerandmoreflexible.
Thesecondtrendhasbeenanoticeablejumpinprices.Thismayhavebeensometime
incoming,astheworldeconomyisshifting.Workerseverywhereexpecthigherwages,
thecostsofresourcesandtransportationhaveincreased,andthebottomlineisthebottom
line—runningshoesarenotwhattheyusedtobe. Whilethey’renotrocketscience,running
shoesaretechnical,andtechnology,researchanddeliveryhaveveryrealcostsassociatedwiththem.
Bothtrendscoincidewiththecontinuedpushtomakerunningshoesbetterabletohandlethe
idiosyncrasies ofthehumanfootand,byextension,makeyourdailyrunmorebeneficial.
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