knowledge
Mystery Shopper from Altrincham, Cheshire
The mystery shopper visited two agencies in Altrincham on a Monday morning. They then selected two websites, including a sponsored link from the results of a Google search for “family holiday in Turkey”
This week’s challenge: The mystery shopper asked for a seven-night family holiday for four people wanting to stay in a four-star beach resort in Turkey with plenty of activities on offer for kids over the Easter holidays in 2011
CHALLENGE AT A GLANCE. Who:
Seal the deal Tips provided by Classic Collection’s commercial manager, Doranne Dawson
Keeping kids happy: Belek Beach has trampolines, sand sculptures and other beach activities. The resort also has a waterpark with numerous slides and a kids’ club.
Budget: £5,000 Where: Turkey
Craving culture: The ancient Aspendos Theatre Antalya comes alive on selected nights with international opera, a ballet festival and Turkish dance group Fire of Anatolia.
Setting sail: Side harbour is a fantastic departure point for gulet excursions and a dose of snorkelling, swimming and sightseeing, or for catching sight of Turkey’s coastline culture.
Turkish tucker: Recommend clients try a Turkish meze – a selection of small dishes that the family can share. Children will also love Lahmacun – a delicious type of Turkish pizza.
TTGhas teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTGby React Surveys, and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
ttglive.com
Turkish Culture & Tourism Office
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