p17 ttg_lux_ Q&A Aut09 25/9/09 13:15 Page 17
WHY DID YOU START ELITE? YOU ARE INVOLVED WITH THE
Cars were never my interest; boats are more FRIENDS OF HUMANITY CHARITY:
my passion – I grew up in a small village in WHAT DOES THAT MEAN TO YOU?
Sardinia and drove a little Fiat Cinquecento. The foundation helps educational, health,
I found myself in Switzerland looking for any human rights, and CO
2
emissions projects.
Q&A
kind of work and then thought about this as a We make hybrids available where possible,
business a bit later. The cars are incredible but even electronic cars. For our clients, using a
they are just tools. Service is the core of the car like this is a pleasure as much as it is a sin,
business – my vision was to create a network but they can still use it with consciousness
based on service. We are based in Geneva and and they know we are doing what we can to
now have 55 staff, 15 agencies, a fleet of 400 operate as responsibly as possible.
cars and annual sales of €20 million.
WHO ARE YOUR CUSTOMERS?
WHAT’S BEEN THE KEY TO SUCCESS? People may own cars like these at home so will
People. The service culture is the most not turn up on holiday and get in a little Fiat.
important thing and people can be from There are also those who love the touring
GRAZIELLA ZANOLETTI any walk of life – my director was a former aspect, of driving some of the best routes in
Elite Rent, a car rental business based on bodyguard for 14 years. We just have to clean Europe – we build wonderful itineraries, such
super cars and top service, was started by people’s brains a bit and start again with Elite’s as a Ferrari 430 Monza Spyder around
Graziella Zanoletti 21 years ago in a very philosophy. The belief has to be that every Tuscany. The UK is a strong market for us, and
male-dominated male sector. Her customers customer is a great customer, no matter if they one we want to grow. British people hire cars
now include the Dalai Lama and Bill Gates. hire a Mini or a Ferrari. It has been manageable a lot when on holiday and like chauffeur
But as April Hutchinson discovers, her real growth that I can personally take care of and services when on business (eliterent.com).
passion is philanthropy and boats is not based on massive lending from banks.
YOU ARE THE CHIEF INSPIRATION HOW IS BUSINESS AT THE MOMENT?
OFFICER OF YOUR COMPANY. Not too bad, depending on which country.
WHAT DOES THAT MEAN? Germany and further east, the business has
I am on the committee for the Women’s been down, but in the south of France leisure
International Network and we were talking business is good. People are, of course, more
about new ways of management. It became price sensitive and they might go down from
clear that what was often missing was a Porsche Cayenne 4x4 for skiing to a VW
inspiration – the trick in business is to keep Touareg so there is some change in the luxury
people inspired, so I decided on the new title. end. People are shopping around a lot more
It means I really have to commit to something and we are looking at every way we can add
deeper than just managing the business. value, such as offering a night free at hotels,
Before then, I never had a title in the company. free deliveries, extra days, or roof racks.
,
Y
EMERALD BA
ALS
SANDOPENING JAN 2010...
NEW
T EXUMA, BAHAMAS
THE
GREA
JAMAICA
ANTIGUA
ST. LUCIA
BAHAMAS
LUXURY
INCLUDED
cattered amongst the dreamlike beachfront locations, exemplary
tropical islands of Antigua, the standards of service, exceptional
Bahamas, St. Lucia and Jamaica cuisine choices, and accommodation
are Sandals, the worlds only that is truly world class with a choice of
Luxury Included
®
resorts. Created suites that culminate in private plungeS
with romance in mind, Sandals resorts pools and butler service. Wrap this
offer sophisticated and diverse facilities with exceptional land and water sports,
that are quite simply unrivalled. No scuba-diving included and unlimited
other resorts in the world include the greens fees at private golf clubs.
unique combination of quality, choices
and world class service as Sandals. The Luxury Included
®
difference is
Its what we call the Luxury Included
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the fulfilment of the ultimate holiday
difference. expectation with exceptional quantity
that is delivered with optimum quality.
Luxury Included
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is the
embodiment of unrivalled, The Luxury Included
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philosophy has
vibrantly unique hotels always been to give our guests not
that are only Sandals only what they expect but to give them
resorts. Inspirational far more than they ever dreamed of.
For more information contact your
Business Development Manager,
Where else can you relax in your own
call Agency Sales on 0207 590 0210
visit www.sellingsandals.co.uk
private cabana with Butler Service?
or email agencysales@sandals.co.uk
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