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BARCELONA TALKS LUXURY
Abta will launch a two-day Luxury Travel Forum at this year’s Travel
Convention in Barcelona, a city which will welcome its first W hotel
this autumn and a new Mandarin Oriental property (pictured below).
Guy Gillon, director at PricewaterhouseCoopers, will present
WAKE UP TO DESIGN AT
exclusive research into the luxury market in the opening business
session on Wednesday (4-5pm) called Charting A New Course Through
THE SLEEP EVENT 2009
The Turbulent Travel Luxury Market. Panelists Graham Boynton,
editor of Telegraph Travel and Ultratravel, and April Hutchinson,
editor of ttgluxury, will then discuss the results of PwC’s research.
ne of Europe’s leading exhibitions for The Sleep Event 2009 and last year’s event On Thursday (10.30-11.15am), delegates can hear a panel debate on
O
hotel design, The Sleep Event, will attracted 2,200 visitors. Gaining an Edge in the Luxury Travel Market, with Richard Tams, head
showcase development trends from The whole event will kick off with the of UK & Ireland sales for British Airways; Frances Geoghagen, managing
its home at the Business Design Centre in European Hotel Design Awards, hosted by director of Africa Travel; Derek Jones, distribution director at Kuoni;
London on November 3-4, writes Alex Coxon. Mariella Frostrup on the evening of and Greg Ward, director of sales and marketing at von Essen Hotels.
The two-day conference element of The November 2 at the London Hilton on Park On Thursday, there is also Segmentation of the Luxury Travel
Sleep Event will feature sessions with key hotel Lane. Shortlisted luxury hotels include Market (11.15-11.50am) with Dr Paul Redmond, Expert on
operators and design professionals including London’s five-star Connaught and Generational Theory at Liverpool University and Eva Ziegler, global
Jumeirah and Conran & Partners, as well as an Austria’s newest high-end ski and spa brand leader, W Hotels Worldwide. A session on eco-trends (12.20-
exclusive appearance from Marcel Wanders lodge, Aurelio Lech. 12.35pm) with James Goodman, head of
(pictured), the designer behind the Mondrian “We have received a fantastic level of futures, Forum For Travel will then be
South Beach Hotel Residences, which opened entries for the European Hotel Design Awards followed by Harnessing the Power of
in Miami to great acclaim earlier this year. and I know the judges will have a hard time Other Brands to Increase Sales (12.35-
Now into its seventh year, The Sleep Event deciding the eventual winners,” said The 1.15pm) with Gavan Stewart and Mark
will feature the “Sleepotel” for the first time Sleep Event director Cathy Oates. “There is Rice from TouchDown Marketing.
– a “live” hotel environment showcasing the clearly a lot of talent in our industry and I can The two days of luxury business
latest concepts in hotel design from the see some strong themes coming through sessions will be preceded by a Welcome
world’s leading designers and architects. into hotel design – introducing more quirky Reception for the 90 delegates at the
Incorporating a reception area, lobby, and experiential design alongside the city’s new W Barcelona on Tuesday.
room-sets, spa/gym from designers such as contemporary feel and clean lines of Delegates will also have a hosted dinner
Atelier Nini Andrade Silva and Spa Vision, the recent times.” at Hotel Arts Barcelona (pictured top).
“Sleepotel” will even feature a signature bar “I think hotels are trying to broaden their
area – to be designed by Blacksheep UK customer base to include a new range of hotel
– which can be used by conference delegates guests,” she added.
WHAT’S ON
as a social hub. The conference costs £320 for one day Tuesday, October 6
There will be more than 145 exhibitors at or £420 for two days (thesleepevent.com). 8-9pm Luxury Travel Forum Welcome Reception
9.30pm-12.30am Ice Breaker Party
Wednesday, October 7
8.15-9.45am e-tid Agents Breakfast Briefing
TANG TO KICK OFF 10-11.40am Business Sessions
DIRECTORS’ CLUB 11.40am-12.15pm Coffee Break
Sir David Tang will be the guest speaker at 12.15-1.15pm Business Sessions
the inaugural dinner of the TTG Directors’ 1.15-2.30pm Lunch
Club Luxury Series. 2.30-4pm Luxury Forum Showcase
The Directors’ Club is a new initiative from 4-5pm Luxury Travel Forum Session
ttgluxury designed to bring together leaders 5.30-6.30pm Fun Run
in luxury travel for networking and thought 7-7.45pm Host Party Receptions
leadership. Members include directors from 8-11.45pm Barcelona Host Party
travel agencies, tour operators, airlines, 12-2am Late Night Bar Area
hotels, cruise lines, representation Thursday, October 8
companies and lifestyle brands and will 10-10.30am Business Session
be invited to a series of events. 10.30 -11.50am Luxury Travel Forum Sessions
Tang created Shanghai Tang, the global 11.50am-12.20pm Coffee Break
fashion and lifestyle brand, as well as being 12.20-1.15pm Luxury Travel Forum Sessions
the man behind China Tang, the exclusive 1.45-3pm Lunch
restaurant at The Dorchester. 3.30-5pm Business Sessions
Founding partner
The Directors’ Club has been launched in 8.30-10.30pm The Luxury Travel Forum Dinner
conjunction with Qatar Airways and will be 11pm-12.30am Starlight Party
held at The Berkeley.
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