ttgluxury
promotion
ELEGANT CRUISE BROCHURE
Elegant Resorts’ new cruise programme will launch at World Travel Market with a
140-page brochure. The operator will feature cruises from Yachts of Seabourn,
Silversea Cruises, Regent Seven Seas, Crystal, SeaDream, Azamara and Cunard.
Commercial director Alison Scott said: “A lot of our clients, particularly those in the
Chairman’s Club, have been cruising before or are interested, but we haven’t necessarily
been able to help them as much as we would like in the past, so we have put together a
one-stop brochure which will incorporate extensive land and air product and cruises.”
Scott added: “The focus will be very much on high-end cabins from midway up,
All change
with a focus on service and what the luxury cruise lines offer rather than pages and
pages of itineraries.
“Land, of course, is our key strength and we have expanded the levels of product we
include there and that will work well with the cruise programme. This is something we “The change is phenomenal”.
have high hopes for and it is an area of travel which still hasn’t dropped off.”
That’s how Ian Scott,
The operator has previously sold some cruises in relation to its Caribbean
programme and expects the region to be a big seller for the cruise product, as well as
director UK and Ireland,
Dubai and South America. describes the past 12 months
Elegant Resorts has recently taken on Jo Fenton as agency sales manager and will be
at Dubai Tourism and
planning a number of agent initiatives to promote the cruise programme.
Commerce Marketing
(DTCM).
SEASONS IN STYLE UNVEILS
As Dubai is growing at a staggering rate, so too are we developing our marketing to
BESPOKE EXPERIENCES
promote the exciting destination to the trade. Travel agents are our voice to the
Seasons in Style is to launch a new Experiences and Tours
consumer, so we are dedicated to providing a fantastic resource and knowledge
brochure featuring tailor-made luxury experiences in
bank to help them generate sales.
destinations including India, South Africa, Australia, New
We have re-launched the dubaiexpert.co.uk free online training programme
Zealand, the Far East and North America.
to be more concise and faster to complete – and there already lots of new and
The brochure – the first of its kind from Seasons in Style
exciting incentives to encourage completion. The site is packed with information
– will be unveiled on October 8 and will promote some of the
about Dubai to help you generate sales. We’re confident you’ll not only find the
more bespoke itineraries that the tour operator can create.
training insightful and beneficial, but you’ll have fun while you’re learning.
These include a longboat river trip through Bangkok,
Our dubaiupdate.co.uk website and monthly e-newsletter have had a complete
a visit to the Chu-Chi Tunnels in Vietnam, a mule trek in
overhaul too and both provide the latest and most exciting news about Dubai,
Morocco and a cruise to Antarctica with Silversea.
presented in an easily digestible way so you can dip in and out at your leisure.
Sally Booth, director of sales
The website contains FAQs and general information on Dubai, loads of handy
and marketing, said: “Our
advice for travellers, details of future developments, access to our training
Experiences brochure will
presentation, the ability to order support literature, posters and DVDs online as
highlight a few chosen itineraries,
well as loads of other invaluable information to bring you up to speed with the
from the world’s best- known
latest Dubai offerings.
attractions to off-the-beaten-path
In conjunction with some of our key tour operator operator partners, our Travel
destinations, while maintaining
Agent Dinners are not only a great way for us to thank our trade supporters and
luxury, service and style.”
listen to valuable feedback, but they offer agents the chance to win amazing prizes,
The 112-page Experiences and
an opportunity to network and talk to us face-to-face, as well as a delicious meal
Tours brochure has just been
and a fun evening out. There are going to be 14 dinners held around the country
released and will be followed by
throughout 2009, with 50 guests at each.
the publication in November of
We are really pleased to now have two team members who are entirely
the operator’s main brochure.
dedicated to trade support and responding to agent queries and questions.
So, if you can’t find what you’re after on the website give us a call and we’ll be
only too pleased to share our enthusiasm about Dubai with you.
IAN SCOTT, DIRECTOR UK AND IRELAND, DTCM.
MASTERCARD SEEKS TRAVEL OFFERS
MasterCard Europe is seeking to grow its Priceless Travel website by finding travel
Become a Dubai Expert
industry partners to produce special offers and benefits for UK cardholders.
The global payments provider has identified the 10 most popular destinations
Sign up at www.dubaiexpert.co.uk for comprehensive training
of its cardholder members based on customer spend and now features sections
on its website for Dubai, Egypt, France, Ireland, Italy, Las Vegas, London, New York,
Latest Dubai Updates
South Africa and Spain.
Sign up for a monthly e-newsletter at www.dubaiupdate.co.uk
The site, at mastercard.co.uk/travel, launched in the summer with travel content
from Lonely Planet. MasterCard is now welcoming enquiries and offers from
operators, transport and accommodation providers in these destinations. Partners
will have access to Mastercard’s extensive customer base in the UK.
For further information please contact: Dubai Tourism & Commerce Marketing (DTCM)
T: 020 7321 6110 E: dtcm_uk@dubaitourism.ae W: www.dubaiexpert.co.uk
Interested companies should contact Tony Temple, partnership director at the
Big Group on behalf of MasterCard (020 7313 2218 or tony.temple@biggroup.co.uk).
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64