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knowledge
ttglive.com
Mystery Shopper
from Plymouth
The mystery shopper visited two agencies in Plymouth on a Thursday
lunchtime, then entered “Jamaica holiday February 2010” in a search engine
and selected a website and a sponsored search
This week’s challenge: The mystery shopper asked for
seven nights’ all-inclusive in February 2010 for a couple wanting
a beach holiday in Jamaica staying in a four-star hotel.
CHALLENGE AT A GLANCE.
Who: Budget: £2,400 Where: Jamaica
Seal the deal with these tips from Training for Travel
Road safety: Hiring a car is a Shopaholics: For customers Go green: Fern Gully near Ocho Money advice: Like any tourist
For more training tips
good way to get around but warn looking to splash their cash, Rios is worth a visit for nature hot-spot, pick-pocketing is
and courses, go to
clients that driving in Jamaica is suggest Ocho Rios as a shopping lovers. Formally a riverbed, clients common in Jamaica so advise
not for the faint-hearted. Stray destination. There are lots of can hike through the rainforest couples to split their money and
trainingfortravel.com
goats and cows often walk in the stores selling souvenirs and a to see more than 300 types of not carry it all on one person,
or
road and Jamaicans drive fast. market to practise bargaining. fern, or visit as part of a tour. and leave valuables at the hotel.
ttglive.com/knowledge
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the
best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf
of TTG by React Surveys, and no further details or information can be disclosed. Researchers take into consideration first impression, sales
process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked
with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note TRAINING FOR TRAVEL
that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade. group ltd
44 04.09.2009
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