p40 jenny Sept4 28/8/09 17:21 Page 40
knowledge
ttglive.com
Jenny Ley-Meek “Teletext is dying,
and having grown up with it, and made
a living from it, this is sad. But in this
industry there is little time to mourn”
L
aunched in 1974, Teletext has been why we are not on Teletext anymore and
one of my life-long best friends. where can they find our special deals.
At University its snappy news, I’m not sure who I feel more sorry for!
entertainment headlines and sports Me and my business, whose livelihood
results provided much-needed time-out and business model has been deeply
from having my head stuck in a book. affected by the slow demise of the
By the time I left university to em- analogue Teletext holidays, or
bark on a career in secondary school my customers, many of
teaching, the internet had started whom are still unsure
to take hold, but I would still about digital television
love to sit for hours looking at or don’t have access
the holiday section and plan- to the internet and
ning my next vacation. therefore can no
Little did I know that, very longer view our offers.
soon after, I would give up Yet despite word on
teaching to work in travel, and the street that Teletext
Teletext would become an even Holidays is planning to
bigger part of my life. retain the analogue section for
Almost every day for the past 10 years I another year, we’ve made the
have helped create and update pages on decision to leap now and move on.
analogue Teletext. The ability to create Teletext is dying – and having grown up
simple, easy-to-read pages that stand out – with it and recently made a good living
using wild cyan or shocking magenta from it, this is very sad.
colours, increasing font sizes, and flashing But in this industry there is little time
an offer price – was for me what made our to mourn. We still have amazing deals to
adverts successful. offer our customers, so now we must find
Our clients knew our pages right away new ways of taking them to market, get
from the colours we used and the page lay- people on our own websites and source calls
out we adopted. Within seconds of sourcing from other channels.
an offer it was up, and we could update it
just as quickly once it had sold out.
But crippling costs and rapidly-decreasing
call levels have forced us to cease advertising
on analogue Teletext, although I still pine
for it. My customers are too. Despite
actively promoting Teletext digital
holidays on “Freeview 101” as an Jenny Ley-Meek works for homeworking
alternative, we still get calls asking company Superior Travel
40 04.09.2009
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