p20 Cruise Sept4 1/9/09 17:54 Page 20
Cruise
Lee Hayhurst
020 7921 8001
lhayhurst@ttglive.com
For the latest cruise news, visit
ttglive.com/cruise
In brief
Crystal launches
■ Hurtigruten joy at agents’ group bookings
Hurtigruten has credited trade support for an
80% year-on-year increase in sales of its
Northern Lights programme since it launched awareness drive
in May. Kathryn Beadle, sales and marketing
director, said: “We wanted to target agents’
Lee Hayhurst.
commitment is our commitment to the trade. We
group business. It’s clearly working and I believe LUXURY cruise line Crystal Cruises is targeting look after our agents in the same way as we look
agents are realising the benefits groups offer and more trade sales by holding four roadshows and after their customers on the ships.”
we have doubled the number of groups con- setting up a dedicated UK agent website – a first Roadshows will take place in Gatwick, Man-
firmed compared with the same time last year.” for the line in any market globally. chester, London and Belfast in September and
The developments come after a Crystal survey Crystal expects to host up to 100 agents at each.
■ Thomson releases 2009-10 programme of agents found awareness of the operator was Agents will be given a brief overview of the
Thomson Cruises has launched its latest cruise not as high as it would like. 2010 brochure and see the agents’ website,
brochure, offering three seasons, 42 itineraries New sales and marketing director Andy
discovercrystal.co.uk, for the first time. The site
and 69 ports on five ships. The latest edition Harmer (pictured), formerly a director of Ace, will feature interviews with ship crew, offers,
covers the remainder of summer 2009, winter said the survey found agents were not aware the news, blogs, a Twitter feed and a virtual tour.
2009-10 and summer 2010. It includes options at line was trade-only. Philip Ordever, vice-president
six Thomson “cruise and stay” resorts and new The awareness campaign will of sales and marketing, said the
ship Thomson Dream, which sets sail next April. urge agents to “take a fresh look line wanted to broaden its base
at Crystal Cruises”. of agent partners to include
■ MSC unveils online training “The awareness of Crystal was non-cruise specialists who have
MSC Cruises has launched an online training not where it should be, particu- luxury customers.
programme to capitalise on a 50% increase in UK larly in relation to all-inclusive, “We have grown our base of
passenger numbers in the last year. The training some of the choices available agents over the past few years,
site, at
easyasmsc.co.uk, features online tailored onboard and where Crystal sits in but we have got a lot of agents
training sessions and sales tools. The Italian the market,” Harmer said. who have requested information
operator has also launched MSC TV, which can “The biggest thing agents but have not booked.”
be used to show clients the line’s ships. did not realise was that we do
not sell direct. Our Crystal ■ Luxury hotel news, p22
ttglive.com
For the very latest cruise news,
visit
ttglive.com/cruise
More top tips from Pilkington
HERE ARE three more top tips from Complete tacts you. Plan for the main programme launches
Cruise Solution’s sales director, Mark Pilkington. and other campaigns like a military operation:
He has pledged to eat his hat if his 10 tips do not cancel staff leave and substantially boost your
help agents increase their cruise business. Read marketing campaigns.
all his tips at
ttglive.com/cruisetips.
1
Register for cruise line news alerts and
bulletins: Complete online training 3
Think about regional offers: Make sure
you know what is on offer from your part
of the UK and mention it on every sales
modules. You can find selling tips on how call. We have direct Caribbean flights from 13
MAJESTY TO SET SAIL: Louis Cruises’ new to sell on value in the credit regional airports, plus trans-
ship will start sailing on December 4. The crunch and how to maximise fers from across the country.
1,790-passenger Louis Majesty will operate your profits in lates.
a 16-night Canary Islands cruise followed Do you want to “Chal-
by festive season sailings. The ship will
2
Make the most lenge Pilkington”? If
then start its regular series of eight of your database: you do, TTG will
and 12-night cruises out of Genoa and Get the name, address follow your progress
Marseilles from January 3. Prices for (post and email) and cruise as you implement his tips.
winter sailings lead in at £319 per person. history of everyone who con- Email
lhayhurst@ttglive.com
20 04.09.2009
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