p4-6 CGT market_focus 6/7/09 13:43 Page 6
Cyprus, Greece & Turkey market focus
Tui UK brands Thomson and First Choice Dynamic packaging is also growing, but with The Lindos Imperial in Rhodes, Greece,
have reduced overall summer capacity by 17%. a few exceptions holiday durations in these was opened by Iberostar in May
While Greece capacity is down, this is still the countries are still mainly seven and 14 nights.
group’s top “mid-haul” destination, ahead of Youtravel.com sales and marketing director
the Canaries, Turkey, Cyprus and Egypt. Paul Riches says: “It is important for agents to
“Turkey capacity has been increased in line remember that while there will be growth in
with demand, and late beds have been sourced Turkey, there is still limited flight capacity.
to meet these capacity requirements, in “To write off the whole of Greece and
particular all-inclusive,” adds a spokeswoman. Cyprus as being ‘too expensive’ is ridiculous.
Specialist Turkey operator Anatolian Sky Agents have to work with their key suppliers
concentrates on smaller resorts where it has more closely than ever to see where the very
started to develop its own boutique hotel best value-for-money deals are.”
chain. It now offers gulet small boat cruises Avro managing director Michael Vinales
combining Turkey with Greece. adds: “Turkey continues to thrive in the Win luxury
Managing director Akin Koc says: “There is dynamic packaging market, as we can offer
skin products!
no doubt that Turkey in general is having a good daytime slots that families demand.”
very good year, and it will consolidate this Columbia Beach Resort & Spa is giving
position in the years to come. We have always HOTELS away £200 worth of skincare goods.
stuck to the key principles of working closely This region has fewer group hotels than the Daniele de Winter is the name behind a
with agents, not discounting, and developing western Mediterranean, but group hotels, new beauty range exclusively available at
the middle to upper market.” such as the Aquila Hotels & Resorts chain in the five-star Columbia Beach Resort & Spa
More upmarket operators are scrambling Crete, are popping up more frequently. This in Cyprus. The hotel has provided TTG with
to get into Turkey this year, with Prestige helps open up new horizons for those who a gift set of anti-ageing products to give
Holidays launching its first programme and like to opt for trusted brands. away to one lucky reader. Just answer
Classic Collection bringing forward its plans Iberostar has expanded to 12 hotels in the this: Where is the Daniele de Winter spa
to launch Turkey in 2010. region, 10 of which offer all-inclusive. Its and beauty company based?
Leading Greece specialist Kosmar went down most recent opening was the 450-room Lindos (Hint: it’s a place where beautiful people
as part of the XL collapse, but its managing Imperial in Rhodes, Greece, in May. hang out.) You can find the answer at
director, Abhi Dighe, has relaunched a Greece Marketing director Heike Genschow says: danieledewinter.com. Email your entry,
programme for Turkey specialist Goldtrail. “The standards of each property must be con- by July 31, to klawrey@ttglive.com with
Sunvil says poor early sales to Greece are sistently high before we can brand any hotel Columbia Beach Resort as the subject line.
recovering, but predicts a bad year for Cyprus. with a view to taking over management.”
Managing director Noel Josephides explains: Aquis Hotels and Resorts has acquired three
“The Greek and Cyprus tourist offices should hotels in Crete and one in Corfu, taking its
go out with the message that nearly all portfolio to eight properties. Marketing man-
currencies have strengthened against the ager Rania Deimezi says: “The eastern Med
pound, not just those in the eurozone.” has been left behind in comparison to Spain,
Libra reports all-inclusive demand in Cyprus, which already has hotel chains and franchise
and Olympic Holidays is expanding in Turkey. brands. This is why we launched Aquis.” ■
6
TTG Knowledge – July 2009
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