p4-6 CGT market_focus 6/7/09 13:43 Page 5
market focus Cyprus, Greece & Turkey
Ortakoy Mosque, Istanbul.
Turkey has had a good year, both
for beach and cultural breaks
Market matters
Our cam-
paign is
aimed at getting more
last-minute bookings,
ourism
and we are collaborat-
ey T
T
urk
ing with industry part-
ners to promote this
But Orestis Rossides, UK director of the Santorini and Skiathos from both Gatwick in their retail shops”
Cyprus Tourism Organisation, is upbeat, and Manchester. Sofia Panagiotaki
especially about the top end of the market. Thomson Airways has added its own weekly Greek National Tourism Organisation
“The number of air seats is roughly the flights from Manchester and Gatwick to the
same as in 2008. Tour operating traffic is Greek island of Samos. We use
slightly down but there are more seats by No-frills expansion includes easyJet from small,
scheduled airlines,” he says. Bristol and Manchester to Corfu, Gatwick to family-owned hotels in
“We are working with operators and airlines Santorini and Manchester to Athens. quiet villages, as this is
to help them promote, while the government Jet2 has added a weekly flight to Dalaman how tourism to Turkey
has reduced airport taxes and taxes on hotels. from Manchester and Leeds/Bradford, plus should be developed.”
“We have advised hotels to realise how new flights from Leeds/Bradford to Larnaca Akin Koc
competitive the market is, but they must and Rhodes, and Manchester to Rhodes. Anatolian Sky
make their own decisions. There is still Aegean Airlines has added a third daily
considerable spend in the weddings market, frequency on its Stansted-Athens service, with Bookings
and other niche products such as spa.” connections to 16 Greek destinations. have been
Cyprus is the only eastern Mediterranean Monarch has added flights to Larnaca from steady for Cyprus,
country with a major winter market, which Luton, Gatwick and Birmingham, and already although not the
will help boost its fortunes. has a strong programme to Turkey. volume we had hoped
Turkey is now Avro’s top destination. Using for. New couture hotel
FLIGHTS Monarch, it has an intense pattern of flights Londa Beach is selling
The failure of XL Airways in September 2008 including up to three flights every day from very well, however.”
was a major blow for all these countries, Gatwick to Dalaman. Theo Demetriou, Inspired Luxury Escapes
where it was the dominant charter carrier. Turkey’s Pegasus Airlines now flies daily
Greece had the highest dependency on XL, from Stansted to Istanbul, with onward con- Don’t auto-
and flight capacity here might be down as nections to 15 airports. A weekly direct flight matically
much as 20% this year. from Stansted to Bodrum is also introduced. assume Turkey will
But other airlines have stepped into the EasyJet is adding Gatwick-Bodrum and always be the
breach, with charter carrier Viking and also Manchester-Dalaman, while Turkish Airlines best-value option.
Monarch Airlines increasing capacity to has a new Birmingham-Istanbul route. Thanks to some great
Greece. All three countries have seen an all-inclusive offers in
increase in no-frills flights. OPERATORS Greece and Cyprus, these destinations are
Avro, part of the same group as Monarch, The big operators looked set to cut capacity to holding their own.”
has added flights to the Greek port of Volos the eastern Med in line with the market gen- Paul Riches,
Youtravel.com
from Gatwick and Manchester. Also new are erally, but have the flexibility to increase it.
TTG Knowledge – July 2009
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