H&A 3-4 31/3/09 11:02 Page 38
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Property collections such as Preferred Hotels and Leading Hotels of the World are
courting agent business more than ever. Get involved, says Samantha Mayling
H
otel bookings can be lucrative for Red Carnation sends out a guest swift commission payment system that
agents but chasing hundreds of preference form before each stay, calls rewards agents in a timely manner,” she says.
hoteliers for commission and the guest during the stay and follows up Great Hotels has also responded to calls
training is impractical. afterwards for feedback. from the market by launching a mid-range
This is where hotel collections bridge the Carly Gotz, new business development brand called Metro Hotels.
divide. They simplify dealings with hotels group director at Great Hotels Organisation, Julie Janzen handles supplier relations for
and offer alternatives to ubiquitous chains agrees close partnerships are vital. Worldwide Independent Travel Network
by featuring independent properties keen to “In this climate it is so important to (Win), and works with Great Hotels because
woo agents in the recession. nurture relationships. We are trusted in our it has “a fantastic product, a great team and
is very supportive of our hotel programme”.
Close partnerships She adds: “Great Hotels offers the best
Red Carnation Hotels believes long-term forums in the industry, bringing together
partnerships with agents are crucial in the affiliate hotels and travel bookers to network
current downturn. in a fun environment. I have had some great
“I am not a fair-weather friend to agents. business opportunities and endless worthy
The relationship issue is stronger now,” says contacts from attending these events.”
executive director Terry Holmes.
“Agents are our lifeblood and we depend Individual and independent
on them – and they depend on us too.” For many years, Win has also worked with
Saif ul Haque, country manager at Mayfair Utell, the representation business of agency
agency Select Travel, feels the relationship Crathorne Hall Hotel in North Yorkshire is a member of Hand Picked technology specialist Pegasus, accessing
is vital for his “discerning” customers. Hotels. The collection has just completed 17 fam trips for agents more than 3,000 independent hotels and
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