p18 Cruise apr3 31/3/09 17:12 Page 18
Cruise
Lee Hayhurst
020 7921 8001
lhayhurst@ttglive.com
For the latest cruise news, visit
ttglive.com/cruise
Silversea deal
MSC pays 10% on
with Hebridean
SILVERSEA Cruises has agreed a deal with
package add-ons
Hebridean International Cruises to offer
customers booked on cancelled Hebridean Spirit
cruises a 10% discount.
Lee Hayhurst.
adult passenger travels free when one is booked
The offer is applicable on most 2009 and 2010 ITALIAN cruise line MSC Cruises has made its at full price – has been extended to April 20.
Silversea cruises, including on new ship Silver pre-booked onboard packages fully commission- A similar offer before Christmas saw the
Spirit, and for cruises on its new expedition ship able as it looks to offset the impact of the euro line take 2,000 bookings in a single week and
Prince Albert II. exchange rate against sterling. calls made to its call centre increase by 50% to
Amerigo Perasso, Silversea chief executive, The company hopes to stimulate early around 1,000 a day.
said: “There is a very strong synergy with the two bookings as its 2009-10 brochure is sent out to MSC has also started promoting a “deal of
brands. The guest profile is almost identical.” agents ahead of going on sale on April 6. the day” on its website for 2009 sailings, urging
Hebridean managing director Mike Deegan MSC’s ships deal in euros onboard, making people to contact their local travel agent or
added: “We know our guests are extremely them more expensive this year compared with the line direct.
disappointed about the sale of Hebridean Spirit. established rivals using sterling, such as P&O Combined with MSC’s policy of not charging
We hope they can find a suitable alternative.” Cruises and Thomson. under-18s, the deals
Guests booked on Hebridean Spirit are being Giulio Libutti, MSC’s
MSC 2009-10: what’s new?
are expected to be
advised to contact their travel agent, or call UK managing director, attractive to families.
Hebridean on 01756 704704 or Silversea on said offering 10% ■ MSC’s first cruises between Quebec and Libutti admitted
0844 770 9030. commission for drinks, New York are planned to to coincide with that with mainstream
The agreement follows last week’s move spa and excursion New England’s famous fall season. rivals in the UK coming
by Swan Hellenic to offer Hebridean guests a packages was among ■ Iceland has been added as a destination out with very competi-
5% discount. a number of sales on a 12-night northern Europe itinerary. tive deals this year,
initiatives to boost ■ New 11-night itineraries are being offered growth had not been
demand. in the eastern and western Mediter- as good as expected.
LAUNCHPAD. “People want to ranean, increased from seven nights. But he added: “We
know how much they ■ The brochure features new ship Fantasia are the fastest-grow-
Fred Olsen are going to spend in and sister ship Splendida, due to launch ing line in the world. In
Scenic Summer advance,” said Libutti. this summer, and Musica-class Magnifica, the UK we are about
2009 The line’s “cruise for due to come into service in 2010. 20% up on where we
Fred Olsen Cruise £1” offer – a second were last year.”
Lines has just
launched a
mini-brochure
which features
summer and
autumn 2009
itineraries to northerly destinations.
The brochure includes cruises to
destinations such as the Arctic, the Baltic,
Lapland, Iceland, the Norwegian fjords
and Norway’s North Cape.
Cruises depart from a range of UK ports
including Dover, Southampton, Greenock,
Leith (Edinburgh) and Newcastle.
Selected cruises offer additional features
such as golf and cultural packages.
Prices start from £765 for a Norwegian CRUISING FOR A BRUISING DEFEAT: MSC Cruises’ five-a-side football team, despite
Vistas fjord cruise onboard Boudicca. looking professional in their smart kit, recently lost 8-2 to
Iglu.com. A re-match is on the
cards. The Wimbledon cruise retailer is also hoping to take on Royal Caribbean.
18 03.04.2009
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