p28-29 hotels feb27 24/2/09 10:05 Page 29
ttglive.com
hotels news
Operator sets
sights on trade
Lee Hayhurst.
FRENCH hotel holiday home and resort devel-
oper Pierre & Vacances is looking to the UK trade
to increase awareness of its brand and to sell
more ski holidays.
Traditionally sold mainly through main UK
operators, the firm has entered the DIY market,
having signed a deal to distribute through the On
Holiday Group. pool, sauna, Jacuzzi, exclusive underground car
PV now has properties throughout France, parking and three restaurants.
Spain and Northern Europe, but it was the ski Many of the properties in Avoriaz have been
resort of Avoriaz where the company developed or are being upgraded, including the budget
its first resort 40 years ago. Maeva three-star brand featuring modern
The French ski resort is on the verge of a Ikea-style decor.
significant expansion, with two new develop- PV’s Residence Balcons de Soleil four-star
ments planned and existing properties undergo- properties are also been upgraded, and internal
ing a major refurbishment. walls removed to turn old-fashioned studios into
A PV Les Crozats four-star development spacious one and two-bedroom apartments.
featuring a new Aquariaz water park is slated to Cathy Rankin, PV UK and Ireland sales and
open in December 2010, offering accommoda- marketing manager, said: “We are really keen to
tion ranging from four-person studios to four- develop a better understanding of our product in
bedroom apartments for up to 10. the trade. I strongly believe agents are missing
This will be followed a year later by the open- out on the ski market and if the suppliers get
ing of a Residences MGM L’Amara four-star-plus behind them and help we can help develop the
development that will include a spa, swimming market much further.”
50% bonus points
Avoriaz to host end-of-season bash
in all our hotels!
Book any Carlson branded hotel
THE SKI in, ski out resort with French skiers in Febru-
worldwide by the 12th April 2009
of Avoriaz is planning to ary, when the French tradi-
host a big party to mark tionally take their holidays.
via the GDS or branded websites
the end of this year’s ski But the UK market is and looktobook will automatically
season, and hopes it will being targeted by the local
reward you with 50% more points
appeal particularly to UK tourist office, which sees
as well as the chance to participate
visitors. potential growth due to
The event, planned for Avoriaz’s proximity to
in a great incentive weekend in
one afternoon in March, Geneva, just 90 minutes
*
early Summer 2009.
will feature extreme snow- away by road.
board demonstrations and Avoriaz is also situated in
To find out more or to enrol in looktobook,
a performance from a Portes du Soleil, the largest
visit www.looktobook.com
major pop band. ski area in the Alps and one
Member Service Centre: +353 1 706 0234
The Kings of Leon are of the largest in the world.
among the bands who It is a Mecca for serious
have been approached to skiers and one of only a
Radisson SAS GDS code: RD / Park Inn GDS code: PD
play at the event, similar handful of resorts in the
* terms and conditions apply
to one in the summer world to have a Burton
which showcases extreme summer sports like Stash, a high-adrenaline jump-filled ski park for
mountain biking. the brave.
Britain is the largest overseas market for A version for junior skiers is planned, together www.looktobook.com
Avoriaz, accounting for around 17% of annual with a new bubble lift linking the resort to the
visitors. The resort is particularly popular town of Morzines.
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