p28-29 hotels feb27 24/2/09 10:05 Page 28
Hotels & resorts
Rupert Murray
020 7921 8010
rmurray@ttglive.com
For the latest accommodation news, visit
ttglive.com/hotels
Book Butlins’
Luxury brand adds
new hotel now
BUTLINS’ £20 million Ocean Hotel is now website for agents
available for agents to book.
Opening in Bognor Regis in late August, the
Rupert Murray.
200-room hotel will have a spa, landscaped SMALL Luxury Hotels of the World is launching a
gardens and a family-friendly restaurant and bar. dedicated travel agents’ website.
As part of its marketing campaign to appeal to The representation company believes the
youngsters, it has also included in the price a “no resource will establish itself as an invaluable
monsters under the bed” guarantee. tool for trade partners looking to build bespoke
The Ocean Hotel follows the success of Butlins’ trips for clients.
Shoreline Hotel, which opened in 2005 and The website high-resolution images of proper-
operates at a constant high 90% occupancy rate. ties, contact numbers for special requests and
Butlins has invested £150 million across all problems, and information on the newly created Kerr said he is opposed to offering big dis-
three resorts in the past five years to update and groups and meetings department. counts to attract customers in a difficult market.
upgrade the brand. Chief executive Paul Kerr said: “We recognise Instead he has encouraged members to con-
that agents are critical to the success of the brand. centrate on value-added products and services
“It’s really important we continue to identify for guests by offering things like complimentary
Amathus Limassol
and implement new initiatives that provide breakfast or internet connection.
agents with the tools to sell the SLH brand as To mark the launch of
slh.com, SLH is running
hotel to reopen
effectively and seamlessly as possible. a competition to win 50 room nights at any of the
“Often the type of guest our hotels attract representation brand’s 480 hotels.
want itineraries built for them and for that they To enter go to
slh.com/travelagents and
AMATHUS Beach Hotel Limassol reopens on April 2 need and want a good, knowledgeable agent.” answer 10 questions – a different set of questions
following a ¤15 million refurbishment and expan- More than 70% of SLH’s business comes will be featured each week for 10 weeks.
sion. The hotel, long popular with the British through agents using the GDS code LX so Kerr is
market, now has an improved reception area, keen to ensure agents have access to the most ■ Don’t miss the spring issue off ttgluxury,
lobby, bedrooms, a new spa, bar and three new up-to-date information. coming out with next week’s TTG
restaurants.
FLYING THE FLAG
This week we asked
Newsnight presenter Kirsty
Wark about her top five
luxury hotels. Patriotically,
two of her top five were in
native Scotland. Her top tip
for travellers was to look out
for “fabulous toiletries.”
1. Gleneagles, Scotland (above)
2. Portixol, Palma, Mallorca
3. W on Hilguard Avenue,
Los Angeles
4. Reads, Santa Maria,
Palma, Mallorca SHANGHAI SURPRISE: The Langham Yangtze Boutique in Shanghai is due to open on
5. Prestonfield House, May 1. The art deco building has undergone a multi-million dollar renovation to restore
Edinburgh the building to its former glory. The 96-room luxury hotel will have China’s first Chuan
Spa and five restaurants. For more go to
yangtzeboutique.langhamhotels.com
28 27.02.2009
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