p22 Cruise feb6 3/2/09 15:18 Page 22
Cruise
Lee Hayhurst
020 7921 8001
lhayhurst@ttglive.com
For the latest cruise news, visit
ttglive.com/cruise
In brief
■ Crystal Cruises adds three Med destinations
Crystal Cruises has added Trogir in Croatia,
Sinop in Turkey and Kotor in Montenegro as new
off-the-beaten-track destinations for 2009 Medit-
erranean cruises. The new ports join more than 50
other destinations on 12 itineraries, ranging from
seven to 14 nights from May 23 to November 1.
■ Swan Hellenic unveils discount offers
Swan Hellenic has released a series of offers
including £1,000 saving per cabin on spring and
summer ocean cruises. The line is also offering a
£1,000 per person saving on Antarctic expeditions, Costa Cruises has created a YouTube channel, blogs, videos and websites for new ships Luminosa and Pacifica
and £500 per person off all cruises between
March 24 and November 1 on the 350-berth Min-
erva. Danube river cruise prices lead in at £1,449.
Costa in web push
■ Cook’s Michael Thomas wins P&O prize
Thomas Cook agent Michael
Lee Hayhurst.
fica confirms Costa Cruises’ pioneering strategy
Thomas, who works in the COSTA Cruises has started the countdown to its with regard to the internet and new technologies.
agency’s Accrington call double christening in June by launching websites “This type of language, which is dynamic and
centre, was one of 31 for its two newest ships. progressive, linked above all to the spread of
winners of P&O Cruises’ The 2,200-passenger Costa Luminosa and the broadband access, is a common feature of all the
“wave incentive” for its larger 3,000-berth Costa Pacifica will be named company’s web-based communication.”
Ventura superliner. He at an inaugural event in Genoa on June 5. Meanwhile, Costa Cruises is joining forces with
is pictured (left) being The websites include online versions of Sony Computer Entertainment Italia to have
presented with his seven- brochures detailing the features of both ships, PlayStation consoles on all its ships starting with
night cruise prize by which have already been sent to UK agents. Pacifica and Luminosa.
Complete Cruise Solution Costa has also set up a YouTube web channel, The Carnival-owned Italian line has also
regional sales executive blogs and put video footage on Costa Web TV to released a short film extolling its environmental
Jonathan Davies. promote the ships ahead of the launch. credentials to coincide with its third sustainability
The ships, the 13th and 14th in the Costa fleet, report, which has set ambitious future targets
ttglive.com have cost ¤900 million and are being built in in areas such as water consumption and waste
For the very latest cruise news,
visit
ttglive.com/cruise
Italy by shipbuilder Fincantieri. treatment.
Daniele Mancini, Costa Cruises’ eBusiness
director, said: “The creation of the dedicated ■ See the ships at
luminosa.costacruises.co.uk
websites for the Costa Luminosa and Costa Paci- and at
pacifica.costacruises.co.uk
Windstar revenue
business during the traditional busy January
booking period.
up 55% in 2008
“The positive figures already apparent for the
start of 2009 give cause for optimism for the
forthcoming year,” said Bill Ellerington, business
WINDSTAR Cruises has reported a 60% increase development director of the line’s UK general
in passenger numbers and 55% increase in sales agent, The Cruise Portfolio.
revenues for 2008. This year Windstar will relaunch its “Signature
EPIC TALE: This is Norwegian Cruise Line’s The luxury operator has also seen a promising Collection” Series of guest lecturers sailing
F3-class vessel being built in France. The start to 2009, with revenue 25% ahead on selected cruises, and will introduce Venice
ship, named last week as Norwegian Epic, compared with the same period last year. roundtrip sailings, plus an increased number and
will be NCL’s biggest when it sails in 2010. The line is the latest to report an uplift in variety of port visits in nearby Croatia.
22 06.02.2009
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