BKU Jan09 P34 15/12/08 13:49 Page 34
Focus on Distributors
Distributors need to
increase their initiatives
in economic downturn
T
here’s no doubt about it, the bathroom
market is much more difficult than it was 12
months ago. People are simply holding back
on spending whilst the world sorts out the
credit crunch. But householders do want to
continue to improve their homes even if new
housebuild has virtually stopped at present.
The bathroom retailer is having to fight hard for sales
and wants as much help as possible from the
distributor to help them in these challenging
Comment by
conditions. The progressive distributor is in there
MARTIN CARROLL
with the customers, introducing marketing initiatives Special offers on display suites and assistance with
Managing Director,
to generate business. showroom design, together with advice on best
Ideal Bathrooms
Special prices on selected products are one way selling suites, can help to add that extra ‘wow’
for distributors to help retailers stimulate the market. feature in the showroom, which creates awareness
Similarly, special promotions that add value make and potential customer visits.
very attractive offers for potential customers and And of course all these initiatives have to be
these can be further promoted in-store. backed up with next day deliveries, the full range of
The development by the distributor of ‘own service support and the best selling brands.
brand’ products, with guarantees on performance, a76
can also offer extremely competitive prices and good
For further information,
margins for retailers who want to offer additional
please contact 0800 634 2600
options.
or visit www.idealbathrooms.com
Ideal bathrooms prepare
Heating
for major new launch
essentials
Ideal Bathrooms has taken delivery of £500,000 of stock from the new product
range - Concept by Ideal Standard.
Martin Carroll, Ideal Bathrooms Managing Director is enthusiastic about this
new launch and comments, “Concept is excellent news for the retailer. It has
Ideal Bathrooms has extended its always next day. A 10-year guarantee
many options to choose from with lots of features and benefits to promote and
‘Essential from Ideal’ heating collection is given with each towel warmer in the
sell, it is a remarkable product range to be involved with. One thousand new
to include more towel rail sizes and collection, confirming that the quality
Concept displays are expected to be placed in top showrooms around the
styles, giving retailers and builders’ of product is as high as the service.
country within the next few weeks.
merchants a wider choice of These ‘Essential’ products form part
Ideal Bathrooms believes it is worth
bathroom heating. of Ideal Bathrooms selected range of
getting excited about and has put its
Ideal Bathrooms keeps large stocks products specifically developed to
money where its mouth is!”
of all the ‘Essential from Ideal’ towel offer retailers quality products with
a76
0800 634 2600
rails so there will be no waiting for excellent margins and competitive
a76
www.idealbathrooms.com
a76
products to come in and delivery is prices for the consumer. Enquiry no: 400
34 BKUJANUARY 2009
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