BKU JAN09 P29 16/12/08 11:29 Page 29
Affordable Ranges
Deva’s
Heating
Ideal Bathrooms has extended its
‘Essential from Ideal’ heating collection
to include more towel rail sizes and
Insignia
Essentials
styles, giving retailers and builders’
merchants a wider choice of bathroom
– The badge of quality from Ideal
heating.
Ideal Bathrooms keeps large stocks
of all the ‘Essential from Ideal’ towel
Bathrooms
rails so there will be no waiting for
products to come in and delivery is
always next day - perfect for
demanding customers. A 10-year
guarantee is also given with each towel
warmer in the collection,.
You can choose from straight,
curved or tube on tube ladder rails.
bracket – all of which can be fitted
Colours are Chrome or White, and
with a flow regulator – plus a mono
there are many different sizes for the
basin mixer with pop up waste and a
perfect installation. There is also a range
bath filler.
of complementary valves to suit any
The Insignia mono basin mixer with
bathroom style.
pop up waste (pictured), features tilt
These ‘Essential’ products form part
and turn temperature and flow
of Ideal Bathrooms selected range
control and is available for just
specifically offering retailers quality
£115.26 including VAT.
products with excellent margins and
All other products in the design led
competitive prices for the consumer.
With seven individual designs in
Insignia range boast quarter turn
All offer superb quality and stylish
Deva’s Everyday collection, there is a
ceramic disc technology for a smooth
designs and are promoted in the
style to suit all tastes and budgets,
and rapid on/off action.
Yellow Price Book. A new brochure for
offering retailers well-crafted, quality
Deva’s highly polished chrome
towel rails is available to assist retailers
brassware that will please customers
brassware comes with a
and builders merchants with showroom
and boost your bottom line.
comprehensive 12-year guarantee and
sales featuring good photography,
The Insignia range features a
a promise of next day delivery for
clear choices and all the information
stunning bold design and comprises
orders placed before 4pm over £50.
needed to make that all important sale.
basin taps, mono basin mixer with
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0870 848 8400
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0800 634 2600
pop up waste, bath shower mixer
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www.devatap.com
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www.idealbathrooms.com
complete with shower kit and wall
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Enquiry no: 82
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Enquiry no: 90
‘PURE’ the ‘Credit Crunch’ beating, kitchen
furniture range from Edwin Loxley
T
he Nottingham based masters of in-frame
kitchen design are to launch a ‘credit
crunch’ beating range of furniture which
despite a simplified specification, will still give
the top in-frame brands cause for concern.
Edwin Loxley have always listened and responded
to the needs and requirements of their dealers. “It’s
vital, both to the success of our dealers and Edwin
Loxley, that we pay attention to the needs and
demands of our dealers, after all, they re our front
line troops and are therefore best placed to direct us,
in terms of what the retail market is demanding”
comments Joe Cavani, Edwin Loxley’s Founder and
Managing Director.
‘Pure’, which will be launched at the start of 2009,
will be a rigid, in-frame kitchen furniture range
manufactured entirely at Edwin Loxley’s Nottingham
based factory.
Whilst having a simplified specification and choice
of finishes, the furniture will still feature birch
veneered, plywood cabinets, hardwood- dovetail
jointed drawer boxes with ‘Blumotion’ runners and a finishes. By doing this, we can, at the request of our Loxley will produce everything in house, just as
choice of butt hinges which allow the cabinet doors dealers, bring the Edwin Loxley brand to a wider with our ‘Benchmark’ range. This will ensure that the
to open to 180 degrees. Even in this simplified form, audience. Edwin Loxley brand retains its integrity and
Edwin Loxley’s ‘Pure’ range will put many of the ‘Pure’ will enable our dealers to protect their reputation for outstanding quality and specification.”
coveted in-frame brands to shame. margins without having to resort to multi sourcing ‘Pure’ will be available through selected Edwin
Joe Cavani remains firm that the quality of ‘Pure’ and mixing ingredients, such as Italian fronts and UK Loxley dealers from January 1st 2009.
will be consistent with other furniture from the
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made chipboard carcases. This will enable our 0115 9758168
Edwin Loxley brand. “The idea is that there will be dealers to satisfy the demand of the ever shifting
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www.edwinloxley.co.uk
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one door style and a choice of materials in various market place. Enquiry no: 407
BKUJANUARY 2009 29
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