BKU JAN09 P27 23/12/08 09:39 Page 27
Affordable Ranges
Entry level appliances with the
same benefits as luxury ranges
and no compromise on quality
"
T
here is a difference between cheap and good value," says Ian Kershaw, MD of
appliance specialists CDA, "Buying low cost appliances from a brand that only does
low cost and has no real background of service and quality is a bad move for retailers - not
just because problems are inevitably ahead if something goes wrong, but also because
there's nowhere to go if the customer is willing to trade up.”
“It is a bit like buying cars”, he continues.
“If you buy an entry point BMW you know that
you are getting the same manufacturing quality
and the same level of service that you would get
if you were buying a top of the range model.
Comment by The same synergy applies with appliances. The
IAN KERSHAW customer who buys a Level 1 CDA oven gets the
Managing Director,
same benefits as a customer who buys a Level 3
across our range of 450 different appliances -
CDA oven. It will not have as many features but the
from entry level right through to luxury. Our
basic functions will be the same high quality and
goal is to be the best. To offer the best products
the appliance will be backed by the same high
and the best service at the best possible price”.
level of after care.” a76
“Our pursuit of perfection means we never
For further information,
stand still. We constantly provide innovative
please contact 01949 862 010
products that exceed all expectations right or visit www.cda.eu
Style and value
from CDA
S
mart new aesthetics make CDA’s entry level HCG500, HCG520 and
HCE550 gas and electric hobs a great choice for consumers looking
for style combined with quality and affordable pricing.
The redesigned control panel on all also offer an excellent value range of HCG 500 Gas Hob
three hobs has a new modern shape ceramic and induction hobs.
that will match the latest sleek, CDA’s policy of offering impressive
geometric kitchens. “One of CDA’s features right across its price range has
usp’s is to continuously develop and made the entry-level SC210 four
improve products,” says Marketing function electric oven a best seller.
Manager Sally Stothard. “Giving these The single oven offers fan cooking and
entry level hobs a more up to date a grill and is available in stainless steel
look is just part of our policy of or white. Selling at around £275 retail,
making our products as good as they the oven is fitted with chromed rack
can be – at every price point.” sides with integrated anti tip shelves
All three hobs offer impressive and a double glazed door that can be
features that will suit keen cooks. The removed for cleaning – features more
HCG500 F versions (available in often seen on much more expensive
stainless steel, black and white) have a appliances. Optional extras include a HCG 520Gas Hob
flame failure device, now a legal telescopic shelf kit, three-piece
requirement in flats and other multi catalytic liners, a pizza stone and a
occupied buildings, the HCG520 CDA cleaning cloth. The oven is A
comes with cast iron pan supports and rated, as are all CDA single ovens.
for customers who don’t have gas but
find that a ceramic or induction hob is
a76
01949 862 010
beyond their budget, the re-designed
a76
www.cda.eu
HCE550 solid plate four-zone is a
a76
Enquiry no: 404
good choice. It has a 2kW rapid zone
for fast heating plus 1 and 1.5kW
plates for standard cooking. There’s a
choice of six power levels for each
zone. The redesigned hobs will be
available at the end of January. CDA
HCE 550 Electric Hob
BKUJANUARY 2009 27
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