BKU Jan09 pg 14 19/12/08 08:49 Page 2
Incentives and Promotions
Victoria & Albert announce
Sylmar helps to beat the
big build-in bath promotion
credit crunch with free
Usually best known for its Manager Jonathan Carter. “It is great
freestanding baths, specialist news for consumers and our £200 chef pack offer
manufacturer Victoria & Albert has approved retailers, who can offer a
announced reductions of over 20 package around the high value bath,
Everyone is tightening their belts at
percent on its Freedom baths from including tiles, brassware and
the moment – and solid surface
January 1 2009. Made from naturally installation services. Looking to the
specialist Sylmar is doing its bit to give
white QUARRYCAST®, a unique future we have a number of exciting
both retailers and consumers a boost
material rich in volcanic limestone, new rimless models which will be
by providing chef packs worth £200
the three Freedom models share a launched at the ISH Frankfurt
with its Maia kitchen worktops.
common super-deep 478mm exhibition in March 2009.”
Chef packs contain a Richardson
bathing well and can be built into Naturally good value from Victoria
Sheffield Entertain knife block set, a
just about any surround. & Albert:
Maia chopping board, an oven glove
.“Our market feedback shows that Consumers get the freedom to
set and a chef’s apron to encourage
people will spend on bathroom achieve high end looks for less with
customers to sharpen up their culinary
remodelling if they understand that it the big build-in bath promotion
skills. The offer is open to anyone who
is an investment. With an entry point
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orders two 3.6m Maia worksurfaces in
now at under £600, the promotion
01952 221100
December 2008 and January 2009 –
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extends the accessibility of our baths
www.vandabaths.com
so it’s the perfect chance for
without losing any of the brand’s
consumers to place orders to
cachet,” commented Marketing
guarantee pre-Christmas delivery.
The number one seller of composite
solid surface worktops in the UK, Maia
offers durable worktops which have
an excellent stain resistance, seamless
joins, natural tactility and
undermounted sinks with drainer
costing twice the price.
grooves. Maia worktops come in a
Maia products come with a five-
range of colours, and can be
year guarantee, and the range has
refurbished if damaged – making
been awarded the FIRA gold award.
them timelessly stylish and guaranteed
to maintain their flawless appearance
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01908 210505
far longer than other work surfaces
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www.maiaworksurfaces.co.uk
Burbidge gets personal with
new customer communications
A
s part of its ongoing commitment to provide retailers with an
unrivalled personalised service, Burbidge is launching a new customer
communication programme to support smaller retailers, amid the
increasingly difficult retail climate.
While retaining her role as marketing
assistant at Burbidge, Kate Lily assumes
responsibility for heading up a
sophisticated, pro-active
communications programme for smaller
retailers. In a pioneering new move for
the company, Kate will act as a personal
contact for all smaller customers,
maintaining communications at regular
ten week intervals, to update on
product innovations and provide advice
as needed.
Ben Burbidge, manager director at
Burbidge adds: “At Burbidge, we
consider customer relations to be just as
important as the craftmanship that goes
into each product. Too often,
businesses tend to focus on their larger
clients, but, particularly amid this
turbulent industry climate, we feel it is
equally important to reach out to our
smaller customer base.”
The company’s products can be
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viewed in realistic room sets in its 024 7667 1600
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showroom in Coventry. www.burbidge.co.uk
14 BKUJANUARY 2009
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