ASA-SIAM Series
Series Can Save You Money
E
ach summer at the Joint Statistical like to own, 57% make their actual pur-
Meetings, we discover something chases online—mainly through Amazon.
about attendees via a short survey. com. Few indicated they purchase books
The information we gather is used by our directly from the publisher. But, did you
marketing staff to fine tune our advertis- know ASA and SIAM members—as well
ing efforts so you’ll hear about books of as all attendees who purchase onsite at
interest to you in the places where you conferences—receive a 30% discount
normally seek them. It is also used by our on ASA-SIAM series titles, while many
acquisitions staff to identify people to online vendors charge higher prices? Keep
write books in topic areas you want to this in mind at JSM 2008 and other meet-
read about. This year, we learned you can ings where you see our exhibit, especially
save money on books. since all onsite orders receive the added
Last year’s survey was completed by bonus of free shipping.
254 people—all of whom got to choose While we’re always seeking high-quality
either an insulated water bottle holder or manuscripts in a variety of areas in statistics
a travel flashlight from our thank-you gift and applied probability, survey responses
selection. We discovered most respondents have been helpful in providing us with a
(42%) work in academia, followed by generous list of specific topics readers are
industry (24%) and government (15%). especially interested in. Some topics include
Students, consultants, and workers in Bayesian statistics, data mining, survey
nonprofit organizations, research hospi- sampling, and biostatistics. We were a bit
tals, and software companies comprised surprised to find that 48% of respondents
the remainder of the sample. would like new texts at the intermediate
We were pleased to discover that many level, rather than advanced or introductory
(33%) use exhibits at meetings such as JSM texts. Texts at all levels are welcome in the
to locate books of interest, and that pub- series, but now we are aware of a need that
lisher mailings and journal ads help readers we will work hard to fill.
identify books they want to purchase. As We hope more of you will approach us at
we use all of these modes of advertising on JSM in Denver to find books at a discount-
a regular basis, we hope you are seeing the ed price, as well as to complete our new
ASA-SIAM series frequently. If you aren’t, survey and pick up your free gift. (We’re
we’d like to hear from you about places you still shopping for it, but we’ll announce it
think ads should be placed, as we’re always when we know.) Series Acquisitions Editor
looking for opportunities to introduce the Sara J. Murphy is always happy to hear
series to new audiences. from you at
murphy@siam.org. n
Although respondents use their time
at conferences to identify books they’d
Global Health Conference Slated for May
The annual Global Health Conference will be held May 27–31 in Washington,
DC. This conference attracts more than 2,000 health and development profes-
sionals from around the world. Some of the sessions are statistical in nature, and
organizations such as Abt Associates, RTI, and Westat are usually involved in the
program. This year’s theme is “Community Health: Delivering, Serving, Engaging,
Leading.” The conference is organized by the Global Health Council, which is
dedicated to saving lives by improving health throughout the world. For more
information, visit
www.globalhealth.org/conference.
24 AMSTAT NEWS APRIL 2008
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