Printing Industries of America 301 Brush Creek Road Warrendale, PA 15086 Phone: 412-741-6860 Fax: 412-741-2311 www.printing.org


Winter 2017 | Volume 9 | Issue 1


The Magazine––ISSN: 1947-4164 Editor: Joe Deemer Publisher: Julie Shaffer


Printing Industries of America Staff President and CEO ...................................................................................Michael Makin


Printing Industries of America Board of Directors Chairman ................................................................................................................Curt Kreisler, Gold Star Printers


First Vice Chairman ....................................................................................Bryan T. Hall, Graphic Visual Solutions


Second Vice Chairman ...............................................................Michael S. Wurst, Henry Wurst, Inc.


Secretary ........................................................................................................Paul Cousineau, Dow Jones & Company, Inc.


Treasurer ......................................................................................................John E. LeCloux, WS Packaging Group


Printing Industries of America: The Magazine is published by Printing Industries of America, a member-supported, nonprofit, scientific, technical, and educational organization dedicated to the advancement of the graphic communications industries worldwide. A subscription to the magazine is included with every affiliate membership. Nonmember subscriptions are $200 per year for subscribers in the U.S. and $300 for those outside the U.S. Single copies are $15 except for the Forecast issues, which are $99 for members and $199 for nonmembers. To subscribe, order single copies, or order the Forecast, call 800-910-4283, fax 412-741-2311, or visit www.printing.org/ store. For complete membership information, please email membership@printing.org.


The contents of the The Magazine are copyrighted and the property of the foundation; they are not to be quoted or reproduced without prior written consent. Mention of commercial products does not constitute endorsement. Bylined articles represent the opinions of the authors and are not necessarily those of Printing Industries of America.


Send manuscripts and news for potential publication to:


Kayleigh Smith 301 Brush Creek Road Warrendale, PA 15086 Phone: 412-259-1713 Fax: 412-741-6860 Email: ksmith@printing.org Manuscripts may be peer reviewed.


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Julie Shaffer Vice President, Education & Marketing Strategies, Publisher, Printing Industries of America: The Magazine


mag THE MAGAZINE WELCOME Publisher’s Message


For the past couple of years, Printing Industries has experimented with publishing the bi-annual Forecast issues of The Magazine in digital format only. I am pleased to announce that, starting with this Winter 2017 issue, we’ve returned to printing every issue of The Magazine, including the Forecast. While we will


continue to offer a digital version of The Magazine, as the world’s largest printing industry association, I believe it’s important to offer our flagship publication in print format.


In this Forecast, several authors address how some of the sweeping changes anticipated with the new U.S. presidential administration might impact the printing industry. You will find articles from Ronnie Davis, Senior Vice President and Chief Economist, Printing Industries of America, Adriane Harrison, Human Relations Specialist, Printing Industries of America, and Mark Hammond, President, Land Air Water Legal Solutions LLC, that address the kind of change we may see in the areas of labor relations, healthcare, environmental regulations, and business taxes.


Of course, technology is always a major part of our forecast issues. You’ll find articles on what one major industry player calls “Industry 4.0;” the ever-improving industry standards; workflow advances in digital, flexo, and offset printing; and how business owners might respond to disruptive digital technologies. Phil Snyder and Karen Snyder of the University of Houston explain the concept of transmedia storytelling and reveal how this meshing of different messaging media, including print, builds a unified communication experience that is very much the wave of the future.


You’ll find all this and more as we look to the future in the winter edition of The Magazine: Forecast. As an added bonus, many of the stories feature links to supplementary online content so you can explore related topics in more detail. Whether you’re reading this issue on the printed page or on a digital device, I hope you enjoy the Winter 2017 Forecast.

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