Agencies that Print By Jenn Strang, Senior Marketing Manager, Printing Industries of America


For the last several years printers have been encouraged to become marketing service pro- viders, most notably in our own publications and learning events. So it shouldn't come as a surprise that the some marketing firms have recognized the same


The Magazine 16


WINTER 2017


opportunity and decided to move into the printing marketplace.


One such example can be found in Pittsburgh- based branding and design agency, Nium, Inc. The company recently celebrated its 15th anniversary with an open house and tour of the 148 year-old former friary that they call home. A featured stop on the tour was the agency’s in-house digital production studio.


“The production studio came out of a desire to service our clients as best as possible,” said Bill Stabnau, President of Nium, Inc. “We saw this as a means to create wins for both sides.”


Nium’s foray into print began small with wide-format printing of products such as menu boards and point-of- sale signage. Over time, the company expanded its breadth of deliverables as a means to meet client’s needs. Today, the print studio is home to two digital presses, three large-format machines, and a wide array of finish- ing options. The recent addition of an eco-solvent plot/cut plotter allows for


inline diecutting of materials to produce customer clings and decals. Nium’s client list includes Allstate, Bruegger’s Bagels, Pearl Valley Cheese, and Sbarro.


Stabnau cited one of the benefits of an internal facil- ity is the ability to test and create samples. “Having the equipment in-house means that we are able to experiment with materials and directly control quality prior to making larger production runs.”


Nium has also seen the benefit of having its design and account staff interacting with the work in a hands-on manner that is rare for other creative agencies. “It connects our staff to the work. Every- one who touches it can see and feel it.”


As for plans for the future, Nium plans to continue to grow its print offerings to meet the need of its clients.


Figure 1. Nium's in-house print studio is home to two digital presses, three large-format machines, and a wide array of finishing options.


INSIGHTS


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