DESTINATIONS Hawaii He believes that millennials are
increasingly becoming an important market as they grow older and have more disposable cash to spend. Baldemor says: “It is not that we have
to create anything out of the blue to attract millennials; we think there’s a lot out there that they would be attracted to already.”
Island lifestyles Culture is also becoming increasingly important to the destination as travellers seek more experiential breaks, while the fact that Hawaii consists of many islands means multi-centre breaks are an excellent way of showing consumers different sides to Hawaiian life. He adds: “They certainly can stay in
one place but there are a lot of different reasons why travellers can come to Hawaii and travel around. “If they are looking for shopping they might go to Oahu while Hawaii is the greenest of the islands. “If they want to see a really volcanic
area, then they should go to the Big Island and see volcanoes. When you’re coming to Hawaii it totally makes sense not to stay in one place.”
Baldemor also argues that one of the
tourist board’s newest targets will be of interest to airlines which are also keen to attract big spending customers. He says: “One of our focuses has been
more on the luxury market and to connect with the luxury tour operator; that’s a market we think will be good. “It is expensive to come to Hawaii,
hotel rooms are costly as there’s good product out there and lots of people want to come to Hawaii [so driving up the demand]. “As far as destinations go we would like
to believe it is the kind of product a luxury traveller would like to see.” Baldemor adds other destinations, including the Indian Ocean, Peru and Australia, are seeing a surge in luxury travellers from the UK, who are unconcerned by long flights. He believes this further reinforces the argument that Hawaii would benefit from a connection too.
In the meantime, both he and Baldemor
will continue to present the evidence to the airlines in the hope that they will win the argument, open the route and share the rewards with the new partner airline. DiFiore says: “We’re still very much at the initial stage in the conversations. We use the Routes events to make our opinions known and we’re really trying to make the case. But we’re still early in the process.” £
28 ISSUE 4 ROUTES NEWS 2016
routesonline.com Kauai LIH
Oahu JRF HNL Molokai MKK LUP
Lanai JHM LNY
OGG Maui HNM Kahoolawe
Airports of
Hawaii KOA
MUE Hawaii ITO
Total number of airlines and scheduled routes into Hawaii
Air Canada Air China
Alaska Airlines Allegiant Air
All Nippon Airways American Airlines Asiana Airlines Inc. China Airlines
China Eastern Airlines Delta Air Lines Hawaiian Airlines Japan Airlines Jetstar Airways Jin Air Company Korean Air
Philippine Airlines Qantas Airways United Airlines Virgin America Westjet
Total routes Total airlines
Air New Zealand Limited 1 Air Pacific
1 3
7 2 2 3 1 2 1
12 22 4 3 1 2 1 1
10 2 3
86 22
1
1 1
7 2
2 2
5 2
1 2
8 3
2 5
Hawaii port of entry
HNL ITO 2
KOA LIH OGG 1
2
3 1
18 7
3 1
14 6
4 2 3
29 8
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