Promotional Products
All things love related T
February is here, which can only mean one thing – love is in the air. This month promotional products commentator Stuart Derrick looks at all things love related in the promotional world.
they’ve parted us from our cash. And how does this play out promotionally I hear you ask. Well generally you can take one of two avenues, depending on how lucky you are feeling – chocolates or condoms.
A penetrative campaign We’ve all heard how great Belgian chocolates are, but it turns out that our Flemish friends are no slouch in the condom department either. Ad agency BBDO Belgium recently ran a campaign to show how the flexible friend could be used creatively. The campaign, for condom brand Love Condoms, focused on the fact that Belgium’s football team is apparently quite good at the moment and expected to do well at this year’s European championships.
his month brands are also professing undying affection for customers – at least until
by the appropriately named Kissy Bang Bang who can produce foil-printed condoms from a reputable UK wholesaler, and will turn round orders of up to 10,000 pieces in under six days.
Sweet treats If you’re going for the confectionery option to show the depth of your consumer love, there are plenty of great products around to entice this Valentine’s Day. Bedfordshire-based Liquid Lens has its own Valentine’s collection. Also
available is a Lily O’Brien box of four
chocolates with a fully branded heart tag. Be still my beating heart, and be brave my crumbling fillings.
This unique design is
based on the Japanese Ginkgo tree and this solar charger comes with a large 4,000 mAh rechargeable lithium battery to store the clean energy generated by its solar panel leaves. Made from eco- friendly plastic and bamboo, the unit sits on an aluminium base and has a small black grip to hold a phone or tablet while charging. A green LED light comes on when charging the Ginkgo and a push on an indicator shows the status of the battery through four blue lights. Simply plug your charging cable into
XD Design Ginkgo Solar Tree
Sweets from Liquid Lens
the USB output located on the back of the Ginkgo. The base is designed so that your cable can neatly wrap around it, keeping your space a little tidier. The Ginkgo can charge a phone in two hours and has enough juice to charge it twice so it’s great for daily use.
Gift giving And who wouldn’t want to be showing
the love at the minute as according to the annual corporate gift-giving report by the US Advertising Specialty Institute (ASI) nearly one-quarter of all companies giving gifts to employees said they would spend more than $100 on each employee gift this year, versus 18% in 2014. Companies that rewarded employees
Condoms from Kissy Bang Bang
The agency created a story about a father who had missed the 1986 World Cup quarter finals, the country’s last footballing high water mark, due to attending the birth of his son. It sent sports journalists calendars with condoms attached to dates that were nine months before Belgium’s crucial games in France this year, so that they wouldn’t miss the matches. Touching isn’t it. Of course, you don’t have to come up
with such sophisticated theming. Condoms are perfect for the double entendre style of pushing your message or increasing market penetration, if you see what I mean. They can be supplied
| 26 | February 2016
with cash or gifts during the recent holiday season spent an average of $44, up nearly 16% from 2014. According to ASI’s seventh annual Corporate Gift Spending Report companies planned to give gifts averaging $48, up 9% from 2014. Food or beverages were the most popular items for customers and prospects, followed by useful office items like pens, calendars and power banks. As I’ve said before the power bank has
become the USB of the past few years, representing a gift that has great perceived value as well as utility. However, there’s now a new kid on the block that could steal its thunder. Step forward the XD Design Ginkgo Solar Tree, a funky piece of desk furniture that looks good and does good too.
Reusable carrier bags Similarly, ingenious, if a little less hi-
tech are the amazing Trolley Bags. The end of the freebie plastic bag has been a challenge to us all to get our packing sorted, and these clever reusable carriers are just the ticket. Designed for serial organisers like myself, Trolley Bags are four reusable bags that are connected together with Velcro along integrated rails that can be placed open and upright in a shopping trolley. This allows you to pack and sort groceries with two hands and according to your whims – veg and fresh produce in one, canned goods in another. You’ve got to have a system. With supermarkets increasingly
outsourcing the various elements of the shopping experience to us punters – weighing, scanning, packing – every little helps when it comes to the big weekly shop. They’re even available in two sizes, Trolley Bags Original for standard deeper trolleys and Trolley Bags Express for shallow Trolleys. It might not be the most romantic way
of thanking customers or staff, but ultimately it may be longer lasting than the burst of passion on February 14. Who said love was dead?
www.printwearandpromotion.co.uk
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