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Puma launch TitanTour Ignite footwear
that maximises energy return to give golfers power, comfort and performance through all 18 holes. Engineered with Puma’s proprietary
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Ignite foam, the TitanTour Ignite family is designed to deliver responsive cushioning, optimal rebound, and superior step-in comfort through every shot. During a proprietary manufacturing process, a liquid Polyurethane (PU) blend is poured into a mold in the shape of the midsole. Ignite Foam has a high support factor and high compression set that results in both superior cushioning and minimal deformation over time. This new foam technology is designed to make the shoe more responsive and release energy more efficiently throughout the swing, making Ignite footwear extra comfortable. In addition to the Ignite foam, the shoes also feature TitanTour’s signature technology,
Pwrcool powered by Outlast, which regulates foot temperature by utilizing phase change materials that absorb, store and release heat for optimal thermal comfort. The Ignite collection provides 360o
comfort and performance by adding a premium
dual density PU sockliner that provides additional comfort and a customised fit, along with a Pwrframe TPU outsole that encases the midsole for lightweight strength and durability, increased flexibility and superior traction. The outsole also boasts Duoflex, anatomically positioned flex grooves that allow the foot to move naturally while still providing support with a low-profile cleat made with K5 for long lasting abrasion resistance.
www.pumagolf.com
SPORTS MARKETING SURVEYS INC. reveal Q3 golfing numbers
rounds played during the third quarter. SMS INC. have confirmed that the average number
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of rounds of golf played across England, Wales & Scotland during 3rd quarter 2015 is down 7% on the 3rd quarter 2014. However, this damp and disappointing quarter cannot undo the good work of the first half of the year and the year to date total remains up 1%. Scotland suffered most during a third quarter which yielded wet and wild weather
like that which forced The Open into a Monday finish. A decrease in each month resulted in a quarterly downturn of 24% year on year and has extended Scotland’s year to date cumulative decrease to 14%. Alongside the quarter’s changeable climate, SMS INC. considered further factors that
influenced the numbers. A thrilling home Ashes series, World Athletics Championships and the start of the Rugby World Cup in England and Wales saw weekends occupied by sports other than golf. 2015 also marked the first year of a later start to the Wimbledon Championships with all but the first two days falling in the third quarter unlike in previous years. The presence of these events perhaps acted as a distraction to participating. SMS INC.’s Richard Payne, senior manager, commented: “Inclement weather and a
variety of sporting events have taken their toll on rounds played for Q3 this year although it is important to bear in mind that 2015 figures are still above those seen in 2013 and 2012. “Looking at the year to date figures, there is still cause to be positive about golf
participation this year with rounds remaining 1% up on 2014 and at the highest level for the last 4 years.”
www.sportsmarketingsurveysinc.com
eading sports research company SPORTS MARKETING SURVEYS INC. has announced a year on year decrease in the number of
uma Golf has introduced the new Ignite collection of golf footwear. The footwear utilises Ignite foam
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