ECOMMERCE
news Each year the sends are getting earlier and earlier, which means the
optimum time is constantly changing. Happily we have plotted out these sends for you:
Puma introduce Ignite Spikeless footwear
P
uma Golf has recently introduced Ignite Spikeless footwear. The new line
features Ignite Foam, an ultra- responsive cushioning foam designed to maximise comfort while providing the perfect amount of support and stability for unrivalled performance all day long. Featuring a modern silhouette,
the Ignite Spikeless is a dynamic take on a classic golf shoe, reengineered to reflect a more casual style. A more refined performance last is combined with the new Ignite Foam to provide the golfer with comfort, a better fit and a more enjoyable ride. The sole of the shoe features 39 strategically placed hexagon pods that provide multi-directional traction while the 24 chevron shaped lugs increase grip where it’s needed most. A performance TPU outsole encases the midsole for lightweight strength and durability, increased flexibility, and superior traction on all surfaces. “The Ignite family of footwear
was designed with comfort in mind,” said Grant Knudson, head of footwear, Puma Golf. “Specifically,
for the Spikeless version, we drew inspiration from classic golf footwear and combined that with a fashion-forward and sporty design, resulting in a stylish, high- performance shoe that can be worn on and off the course. The full-length Ignite Foam midsole provides unparalleled cushioning that keeps you comfortable all day, while still providing the perfect balance of support, stability and traction.” With the addition of Puma’s
proprietary Ignite Foam, the Ignite Spikeless is designed to deliver responsive cushioning, optimal rebound, and superior step-in comfort. This new Foam technology is designed to make the shoe more responsive and release energy more efficiently throughout the swing, making Ignite footwear the most comfortable collection Puma Golf has ever created.
www.pumagolf.com
Lynx announce new Black Cat irons
what is achievable in performance and price point. The 2016 Black Cat irons are at a
L
So what do these results actually mean? When should you send your emails? Well, we’ve simplified that bit for you too.
> Black Friday – 8.30am > Black Friday – 6.00pm > Saturday – 8.00am > Sunday – 7.00pm > Cyber Monday – 8.00am > Cyber Monday – 7.30pm
Ensure each resend is to non-converters to avoid irritation to your subscribers. Cyber Monday should be to your entire database again.
retail price point of under £400 to clubs and are full with Lynx’s technology advancements. A carefully craſted two-piece head includes a high-quality maraging steel face, variable face thickness and an Efficient Energy Transfer (EET) system alongside Lynx’s own twin-slot technology, first seen in its premium Boom Boom irons. Lynx Golf CEO, Steve Elford, said:
“If I’m honest, I’m amazed at how much technology we’ve been able to introduce into the Black Cat irons and keep the price to a sensible
ynx has recently announced their new Black Cat irons with a promise to redefine
level for most golfers. “Over the past couple of years
Lynx has become known for its innovation and this really couldn’t be more evident than in the Black Cat irons…not only because of the high build qualities, where materials like maraging steel have been used, but in our belief that game changing technology should be available to all golfers.” The new Lynx Black Cat irons are
available in a choice of eye- catching red or blue inlay livery and in TrueTemper 85g steel (RRP £389) or Lynx graphite (RRP £429) shaſts in regular or stiff, with matching dual colour grips. An optional 4-iron and AW gap wedge are also available.
www.lynxgolf.couk SGBGOLF 19
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