news
Under Armour becomes Foremost Elite Marketing Partner Supplier F
oremost has announced that Under Armour is to become a full Elite Marketing Programme (EMP) Supplier
Partner in 2016. Under Armour will provide integrated
marketing of its products to Foremost Members and their customers, as the brand continues its growth in the UK’s golf apparel market. Under Armour, which recently announced a
new global partnership with waterproofing giant Gore-Tex for its 2015 Autumn/Winter range, has seen growth in the UK market with its tour presence highlighted by the brand’s partnership with this year’s U.S. Masters and U.S. Open winner, Jordan Spieth. Neil Heslop, owner of PJH Brand
Management, Master Agents of Under Armour Golf, said: “We are delighted to announce our Elite Marketing Partnership with Foremost Golf. From day one we have stated our intention to be the number one men’s golf apparel brand in the UK and the distribution of our brand in authentic golf retail has always formed a huge part of those plans. “Our relentless pursuit of truly golf relevant
innovation, extensive investment in Shop-in- Shops and continued focus on green grass business is driving us ever nearer the number one position we crave. This partnership with Foremost gives us even more scope to help achieve our goal. “We believe that we can offer Foremost Members a truly unique 12 month apparel
opportunity to combine with their market- leading integrated digital marketing. It’s an incredibly exciting time to be involved with the Under Armour brand and the ability to work with Foremost Golf in bringing these stories to life to the consumer is a mouth-watering opportunity – we look forward to continued growth with Foremost Golf.” Speaking on behalf of Foremost, company
director Andy Martin said: “We’re delighted to welcome Under Armour as an EMP Supplier. The brand continues to establish itself as a major player in the golf apparel market and they leave no stone unturned when it comes to performance and innovation. Under Armour’s investment in retailer in-store merchandising is particularly impressive and this will work seamlessly with the group’s Elite Marketing Programme to help drive our members businesses forward once again in 2016.”
www.foremostgolf.com
Mizuno appoint Golf PR specialists M
izuno has announced the appointment of Pure Sports Marketing (PSM) to handle
its PR and marketing communications with immediate effect. Derby-based PSM, who count
some of the leading brands in the golf industry among their client list, are specialists in creating effective marketing campaigns and PR within the golf industry, and will manage all PR & media communications for the Mizuno brand in the UK and Ireland. Tony Scott, golf marketing manager, Mizuno
Corporation UK, commented: “We are delighted to have Pure Sports Marketing on board as our new PR agency. Darren and his team have great relationships among the UK golf media and fully understand the golf industry and our goals within it.” Pure Sports’ managing director, Darren
Phillips, said: “We strive to work with the best-in-
class brands, so we are delighted to be adding Mizuno to our golf portfolio. Mizuno is a fantastic brand with great heritage and great products, and its clubs have long been the equipment of choice for many of the world’s finest players. We’re very excited to be working with one of the game’s premier brands.”
golf.mizunoeurope.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44