ADVERTISINGFEATURE
A Diamond in the Rough
SGB Golf talks to Daren Treacy, MD of Diamond Golf, Europe's largest supplier of golf club components, workshop tools and training aids
Give us an idea of the scale of your business, because it's fair to say you've never been a company that blows its own trumpet. I suppose we are a bit of a 'best-kept secret'
within the trade, but Diamond carries the widest range of golf club components, workshop items and training aids in Europe. We stock over £750,000 of products at wholesale value and we always strive for a same-day order turnaround. We have a 4,000sq ſt warehouse and office
in West Sussex, with 12 employees focused entirely on delivering great services to golf Professionals and the industry.
far more varied than they are now – woods were refurbished, screws fell off, whipping came undone, varnish chipped and wore away with use. Chris began sourcing product from current suppliers and started the business from home supplying local Pros.
You are the sole UK distributor for Mitsubishi Rayon shaſts and they're another success story aren't they? They're a fantastic product. Mitsubishi shafts have been used in the drivers of more tournament winners worldwide than any other shaft by a considerable margin – 248 times in the last 11 years which is 70 more than its nearest competitor. All four of its shaft brands (Diamana, Fubuki, Kuro Kage and Bassara) won on the Pro Tours in 2014 and lifted over $136m in prize money. (Sources 2004-2014
Darrell Survey PGA Tour,
Web.com tour, and 2004-2014 European Sports Marketing Inc results for tournament winners driver shafts)
How did it all begin? Diamond Golf started in 1978. My father,
Chris, had a job with Barry Davies, the Pro at Redhill & Reigate GC. One of the jobs was club repair where Chris recognised the need for supplying the tools and components involved in the repairs. In those days the repairs were
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What makes Diamond Golf an important company for Professionals to work with? They can get anything they need for club
fitting and building from us. Pros need to provide really good customer service in order to compete with high street pricing and we
DIAMOND GOLF BY THE NUMBERS
750,000 Diamond has over £3/4m worth of wholesale stock in its warehouses
94,000 Products in stock at any one time
42,000The number of grips Diamond holds in stock
30,000 Club workshop products on offer (ferules, shaft adapters, tape, solvent, tools, gauges, loft and lie machines, etc)
16,000 Golf club shafts on the shelves
4,000 Size in square footage of the Diamond warehouse and office site in Sussex
40Percentage of orders exported from the UK, with northern mainland Europe the largest non-UK market
158Individual training aids available, with over 2,800 items in stock and ready for quick delivery
129Combined years of service of the Diamond senior management team (Daren Treacy, Colin Lord, Alan Peskett, Gary Tester, Doug Holmes, Liz Houston)
100Average number of orders dispatched per day
15Shaft manufacturers represented by Diamond (Mitsubishi Rayon, KBS, Graphite Design, XCaliber, Grafalloy, UST Mamiya, Aldila, Project X, Aerotech, FST, Shimada, Nippon, True Temper, Apollo, Wishon).
12Members of staff to help with all enquiries and provide outstanding service across all areas of the business
8Main grips brands offered (Golf Pride, Lamkin, Winn, G-Rip, Avon, Tacki-Mac, 2- Thumb, Iguana)
1A single ferule worth 18p is the smallest order ever dispatched by Diamond Golf
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